Rascasse Audience Intelligence

My Little Pony Target Market in United States

My Little Pony has an estimated audience of 3.8M people in United States.

#18among Software in United States
#927among brands in United States#219in Kids & Family

The average My Little Pony fan in United States is 28.4 years old, more female, and lives primarily in California.

By number of fans, My Little Pony ranks #18 among the 201 objects in Software in United States — 5.8× the group median.

Its fans are 10.8 years younger than the group average of 39.2.

Women make up 63.5% of the fan base, 16.2 percentage points more than the group average.

Compared with the other 200 objects in Software, My Little Pony fans stand out for their interest in Masha and the Bear, Toys (film) and My Little Pony: Friendship Is Magic.

Most fans live in California, Texas, Florida.

Top affinities include Masha and the Bear, Toys (film), My Little Pony: Friendship Is Magic, with strongest over-indexing on Masha and the Bear (81.24× the country average).

Demographically, the My Little Pony audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Family Orientation, Individualism.

The typical My Little Pony fan in United States is more female, around 28.4 years old, with strong Family Orientation tendencies and a notable affinity for Masha and the Bear.

Category: Kids & Family · Type: Brand · Subtype: Software

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
63.5%♀
36.5% male
Age
28.4
average years
Country rank
#8484
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of My Little Pony

63.5% are female, 36.5% are male, average age 28.4.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for My Little Pony audience in United States
MetricValue
Female63.5%
Male36.5%
Average age28.4
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the My Little Pony audience in United States
Age bracketShare%
16-2457%
25-3419%
35-4412%
45-548%
55+5%
Fig. 04

Worldwide distribution

25.5%

of the worldwide My Little Pony audience comes from United States.

Worldwide audience distribution share by country for My Little Pony
CountryShare
United States25.5%
Brazil11.4%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

My Little Pony customers by region in United States
#RegionReachAffinity×
01Oklahoma~60K1.32×
02Texas~300K1.31×
03Arizona~100K1.27×
04Utah~50K1.21×
05Kentucky~60K1.16×
06Nevada~40K1.15×
07California~500K1.13×
08Oregon~50K1.13×
09Washington~100K1.12×
10Arkansas~40K1.11×
11New Mexico~30K1.11×
12Alaska~9K1.11×
13Missouri~80K1.10×
14Iowa~40K1.10×
15Indiana~80K1.09×
16Alabama~60K1.09×
17Georgia~100K1.08×
18North Carolina~100K1.06×
19Tennessee~90K1.06×
20Idaho~20K1.06×
21Florida~300K1.05×
22Louisiana~60K1.04×
23Mississippi~40K1.04×
24Kansas~40K1.04×
25Virginia~100K1.02×
26Nebraska~20K1.01×
27West Virginia~20K1.01×
28Illinois~100K0.99×
29South Carolina~60K0.98×
30Maine~20K0.98×
31Michigan~100K0.96×
32Ohio~100K0.95×
33Maryland~70K0.94×
34Colorado~60K0.93×
35Connecticut~40K0.93×
36Minnesota~60K0.91×
37Hawaii~20K0.91×
38Rhode Island~10K0.91×
39New York~200K0.90×
40Pennsylvania~100K0.90×
41Wisconsin~60K0.88×
42New Jersey~90K0.87×
43Montana~10K0.86×
44North Dakota~8K0.86×
45South Dakota~9K0.85×
46Delaware~10K0.84×
47Massachusetts~70K0.83×
48Wyoming~5K0.81×
49New Hampshire~10K0.78×
50Vermont~5K0.74×
Fig. 06

Affinity by region

Affinity by region — My Little Pony, United States
0.74×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the My Little Pony audience vs. the country average
#·InterestCategoryAffinity×
01Masha and the BearMovies & TV81.24×
02Toys (film)Movies & TV80.45×
03My Little Pony: Friendship Is MagicMovies & TV75.53×
04Educational toyKids & Family57.77×
05Peppa PigKids & Family54.77×
06Frozen (2010 American film)Movies & TV52.01×
07Anna (Disney)Movies & TV49.26×
08Rapunzel (Disney)Movies & TV38.75×
09Beauty & the Beast (2012 TV series)Movies & TV34.00×
10Toys "R" UsShopping28.83×
11Baby toysKids & Family27.66×
12Anthony RamosMovies & TV24.89×
13Moana (2016 film)Movies & TV24.33×
14BabywearingKids & Family21.62×
15ZootopiaMovies & TV20.21×
16Universal Studios FloridaTravel & Leisure20.14×
17The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure16.75×
18Infant bodysuitKids & Family15.55×
19Baby foodKids & Family13.54×
20Infant clothingKids & Family13.12×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the My Little Pony audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the My Little Pony audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.62×
IndividualismJOY1.43×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the My Little Pony audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Risk AppetiteTHRILL0.55×
Career OrientationPOWER0.55×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in My Little Pony over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/my-little-pony-15545” · Methodology