Rascasse Audience Intelligence

Pluto TV Audience Demographics in United States

Pluto TV has an estimated audience of 3.2M people in United States.

#23among TV / music streaming in United States#94among TV channels in United States#1262in Movies & TV

The average Pluto TV fan in United States is 41.4 years old, balanced, and lives primarily in California.

By number of fans, Pluto TV ranks #23 among the 75 objects in TV / music streaming in United States — 4.4× the group median.

Its fans are 4.5 years older than the group average of 36.9.

Women make up 46.6% of the fan base, 3.4 percentage points fewer than the group average.

Compared with the other 74 objects in TV / music streaming, Pluto TV fans stand out for their interest in Walk the Line, Smart TV and Celebrity Big Brother.

Most fans live in California, New York, Texas.

Top affinities include Walk the Line, Smart TV, Celebrity Big Brother, with strongest over-indexing on Walk the Line (8.22× the country average).

Demographically, the Pluto TV audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Pluto TV fan in United States is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Walk the Line.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in United States
Gender
46.6%♀
53.4% male
Age
41.4
average years
Country rank
#9775
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Pluto TV

46.6% are female, 53.4% are male, average age 41.4.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Pluto TV audience in United States
MetricValue
Female46.6%
Male53.4%
Average age41.4
Estimated audience size3.2M
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Pluto TV audience in United States
Age bracketShare%
16-2417%
25-3419%
35-4419%
45-5421%
55+24%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Pluto TV audience comes from United States.

Worldwide audience distribution share by country for Pluto TV
CountryShare
United States35.6%
Brazil7.9%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pluto TV fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.35×
02Arkansas~40K1.26×
03West Virginia~20K1.25×
04Maine~20K1.25×
05Alabama~60K1.18×
06Tennessee~80K1.16×
07Louisiana~50K1.13×
08Pennsylvania~100K1.12×
09Kentucky~50K1.12×
10Oklahoma~40K1.11×
11Kansas~30K1.11×
12Ohio~100K1.09×
13North Carolina~100K1.09×
14New York~200K1.08×
15Indiana~70K1.07×
16Maryland~60K1.07×
17South Carolina~50K1.07×
18Connecticut~40K1.07×
19Georgia~100K1.05×
20Vermont~6K1.04×
21Michigan~100K1.03×
22South Dakota~9K1.02×
23Virginia~80K1.01×
24Massachusetts~70K1.01×
25Oregon~40K1.01×
26New Mexico~20K1.01×
27Missouri~60K0.99×
28Wisconsin~50K0.98×
29Montana~10K0.98×
30Delaware~9K0.98×
31Iowa~30K0.95×
32Florida~200K0.93×
33Minnesota~50K0.92×
34Rhode Island~9K0.92×
35Washington, District of Columbia~6K0.92×
36Illinois~100K0.91×
37New Jersey~80K0.91×
38New Hampshire~10K0.91×
39Texas~200K0.90×
40Nebraska~20K0.90×
41Idaho~20K0.88×
42North Dakota~6K0.88×
43Arizona~60K0.86×
44Alaska~6K0.86×
45California~300K0.85×
46Nevada~30K0.84×
47Washington~60K0.83×
48Colorado~40K0.82×
49Hawaii~9K0.69×
50Utah~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Pluto TV, United States
0.61×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pluto TV audience vs. the country average
#·InterestCategoryAffinity×
01Walk the LineMovies & TV8.22×
02Smart TVTechnology & Electronics6.69×
03Celebrity Big BrotherMovies & TV6.69×
04Home cinemaTechnology & Electronics3.50×
05Mission: ImpossibleMovies & TV3.39×
06FandangoTravel & Leisure2.97×
07RokuMovies & TV2.64×
08Winona RyderMovies & TV2.50×
09Google DriveTechnology & Electronics2.19×
10Movie theaterMovies & TV1.84×
11Real propertyHome & Garden1.78×
12Bruce WillisMovies & TV1.78×
13Apple TVMovies & TV1.76×
14Sustainable energyHome & Garden1.68×
15Live televisionMovies & TV1.61×
16Diane KeatonMovies & TV1.59×
17FandomLiterature1.59×
18Discount TireShopping1.56×
19HollywoodTravel & Leisure1.50×
20Mobile gameGames1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pluto TV audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pluto TV audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
IndulgenceJOY1.38×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pluto TV audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.82×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pluto TV over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pluto-tv-10007387” · Methodology