Rascasse Audience Intelligence

YouNow Audience Demographics in United States

YouNow has an estimated audience of 136K people in United States.

#38among TV / music streaming in United States
#2512among websites & media in United States
#12467in Movies & TV

The average YouNow fan in United States is 28.3 years old, more female, and lives primarily in California.

By number of fans, YouNow ranks #38 among the 54 objects in TV / music streaming in United States — 0.2× the group median.

Its fans are 8.5 years younger than the group average of 36.8.

Women make up 59.7% of the fan base, 10.3 percentage points more than the group average.

Most fans live in California, Florida, Texas.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
136K
in United States
Gender
59.7%♀
40.3% male
Age
28.3
average years
Country rank
#72823
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of YouNow

59.7% are female, 40.3% are male, average age 28.3.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for YouNow audience in United States
MetricValue
Female59.7%
Male40.3%
Average age28.3
Estimated audience size136K
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the YouNow audience in United States
Age bracketShare%
16-2457%
25-3418%
35-4412%
45-548%
55+4%
Fig. 04

Worldwide distribution

22.8%

of the worldwide YouNow audience comes from United States.

Worldwide audience distribution share by country for YouNow
CountryShare
United States22.8%
Germany6.5%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

YouNow fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K4.52×
02Hawaii~2K4.22×
03Arkansas~3K2.30×
04South Dakota<1K2.29×
05Nebraska~2K2.06×
06New Mexico~1K1.37×
07Michigan~5K1.30×
08Kentucky~2K1.28×
09Massachusetts~4K1.23×
10Mississippi~1K1.16×
11Rhode Island<1K1.16×
12Connecticut~2K1.14×
13Montana<1K1.08×
14Florida~9K1.06×
15Iowa~1K1.05×
16California~20K1.01×
17Alaska<1K1.01×
18Indiana~3K0.95×
19Kansas~1K0.93×
20West Virginia<1K0.92×
21New York~7K0.90×
22Ohio~4K0.90×
23Colorado~2K0.88×
24Oregon~1K0.87×
25Vermont<1K0.87×
26Oklahoma~1K0.86×
27North Dakota<1K0.86×
28Pennsylvania~4K0.85×
29Texas~8K0.84×
30Missouri~2K0.83×
31Alabama~2K0.83×
32Louisiana~2K0.81×
33New Jersey~3K0.80×
34Delaware<1K0.80×
35New Hampshire<1K0.79×
36Washington~2K0.78×
37Illinois~4K0.77×
38Arizona~2K0.76×
39Washington, District of Columbia<1K0.76×
40Idaho<1K0.75×
41Georgia~3K0.74×
42Maryland~2K0.74×
43Nevada<1K0.74×
44South Carolina~2K0.73×
45North Carolina~3K0.72×
46Utah<1K0.72×
47Tennessee~2K0.71×
48Virginia~2K0.67×
49Wisconsin~2K0.67×
50Minnesota~1K0.63×
Fig. 06

Affinity by region

Affinity by region — YouNow, United States
0.63×1.00×4.52×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in YouNow over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/younow-46161” · Methodology