Rascasse Audience Intelligence

Oktoberfest Audience in Germany

Oktoberfest has an estimated audience of 2.6M people in Germany.

#1among Volksfest in Germany
#36among events in Germany
#210in Travel & Leisure

The average Oktoberfest fan in Germany is 37.6 years old, balanced, and lives primarily in Bayern.

By number of fans, Oktoberfest ranks #1 among the 75 objects in Volksfest in Germany — 14.6× the group median.

Its fans are 2.9 years younger than the group average of 40.5.

Compared with the other 74 objects in Volksfest, Oktoberfest fans stand out for their interest in Couple T-Shirt, Lederhosen and Folk costume.

Interest is seasonal: August, September and October account for 83% of the year's searches, December is the quietest month.

Most fans live in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top affinities include Couple T-Shirt, Lederhosen, Folk costume, with strongest over-indexing on Couple T-Shirt (17.37× the country average).

Demographically, the Oktoberfest audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Tradition, Indulgence.

The typical Oktoberfest fan in Germany is balanced, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Couple T-Shirt.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in Germany
Gender
54.4%♀
45.6% male
Age
37.6
average years
Country rank
#2624
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Oktoberfest fans

54.4% are female, 45.6% are male, average age 37.6.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Oktoberfest audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age37.6
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Oktoberfest audience in Germany
Age bracketShare%
16-2424%
25-3421%
35-4420%
45-5422%
55+13%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Oktoberfest audience comes from Germany.

Worldwide audience distribution share by country for Oktoberfest
CountryShare
Germany22.5%
United States20.1%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Oktoberfest fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M4.70×
02Baden-Württemberg~400K0.99×
03Hessen~200K0.97×
04Rheinland-Pfalz~100K0.90×
05Hamburg~50K0.90×
06Berlin~100K0.86×
07Sachsen~100K0.84×
08Nordrhein-Westfalen~500K0.82×
09Saarland~30K0.80×
10Niedersachsen~200K0.78×
11Thüringen~50K0.75×
12Brandenburg~60K0.72×
13Bremen~20K0.71×
14Schleswig-Holstein~60K0.69×
15Sachsen-Anhalt~50K0.69×
16Mecklenburg-Vorpommern~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Oktoberfest, Germany
0.56×1.00×4.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Oktoberfest audience vs. the country average
#·InterestCategoryAffinity×
01Couple T-ShirtFashion & Accessoires17.37×
02LederhosenFashion & Accessoires6.29×
03Folk costumeFashion & Accessoires5.56×
04TSV 1860 MünchenSports4.46×
05MicrobreweryFood & Beverages4.43×
06Plärrer AugsburgTravel & Leisure4.18×
07Beer festivalFood & Beverages4.07×
08Roland KaiserMusic & Radio2.50×
09TagesschauMovies & TV2.17×
10Wetter.deInternet & Social Media2.05×
11Tyrol (state)Travel & Leisure2.02×
12Helene FischerMusic & Radio1.96×
13Schlager musicMusic & Radio1.89×
14Let's Dance (German TV series)Movies & TV1.75×
15Bonnie TylerMusic & Radio1.71×
16Gute Zeiten, schlechte ZeitenMovies & TV1.65×
17Manuel NeuerSports1.65×
18TchiboShopping1.63×
19BavariaTravel & Leisure1.60×
20FC Bayern MunichSports1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Oktoberfest audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Oktoberfest audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.40×
IndulgenceJOY1.25×
Healthy LifestyleBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Oktoberfest audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Early Adopter MentalityPOWER0.89×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

See Oktoberfest audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Oktoberfest over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/oktoberfest-5706” · Methodology