For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | BBild | 23M | 38.1% | 41.5 | 48.6% | Newspaper |
| 2 | DDer Spiegel | 7.2M | 74.4% | 38.9 | 51.8% | Newspaper |
| 3 | FFocus | 7.1M | 55.8% | — | — | Newspaper |
| 4 | DDer Tagesspiegel | 6.7M | 94.5% | 45.9 | 50.3% | Newspaper |
| 5 | DDie Welt | 5.8M | 80.4% | 41.9 | 51.9% | Newspaper |
| 6 | JJüdische Allgemeine | 5.2M | 98.8% | 45.7 | 52.9% | Newspaper |
| 7 | BB.Z. (newspaper) | 4M | 60.0% | 42.6 | 42.8% | Newspaper |
| 8 | FFrankfurter Allgemeine Zeitung | 4M | 81.5% | 37.6 | 54.8% | Newspaper |
| 9 | SSüddeutsche Zeitung | 3M | 83.6% | 38.1 | 56.9% | Newspaper |
| 10 | BBerliner Morgenpost | 2.5M | 92.0% | 43.0 | 52.4% | Newspaper |
| 11 | TThe Epoch Times | 2.4M | 39.3% | 44.3 | 54.8% | Newspaper |
| 12 | FFrankfurter Rundschau | 2.2M | 77.4% | 45.8 | 43.0% | Newspaper |
| 13 | TThe New York Times | 2.1M | 6.5% | 42.0 | 55.6% | Newspaper |
| 14 | DDernières Nouvelles d'Alsace | 2.1M | 7.1% | 45.0 | 53.7% | Newspaper |
| 15 | VVolksstimme | 1.9M | 97.6% | 43.1 | 49.7% | Newspaper |
| 16 | EEl País (Uruguay) | 1.8M | 7.2% | 39.9 | 48.4% | Newspaper |
| 17 | DDaily Mail | 1.8M | 2.3% | 40.4 | 42.6% | Newspaper |
| 18 | DDnevni avaz | 1.7M | 18.3% | 42.7 | 43.6% | Newspaper |
| 19 | WWestdeutsche Allgemeine Zeitung | 1.6M | 98.9% | 43.2 | 49.3% | Newspaper |
| 20 | SSächsische Zeitung | 1.6M | 97.3% | 37.4 | 54.7% | Newspaper |
| 21 | SSlobodna Dalmacija | 1.5M | 16.4% | 43.9 | 44.0% | Newspaper |
| 22 | BBerliner Zeitung | 1.5M | 85.1% | 44.0 | 48.7% | Newspaper |
| 23 | PPassauer Neue Presse | 1.4M | 57.3% | 41.1 | 59.0% | Newspaper |
| 24 | TThe Guardian | 1.4M | 2.6% | 37.4 | 49.8% | Newspaper |
| 25 | AAlgemeen Dagblad | 1.3M | 1.7% | 41.0 | 76.7% | Newspaper |
| 26 | EEl Mundo (Colombia) | 1.3M | 14.0% | 35.8 | 44.9% | Newspaper |
| 27 | MMilliyet | 1.3M | 11.1% | 43.5 | 47.3% | Newspaper |
| 28 | VVečernji list | 1.3M | 14.7% | 43.5 | 46.2% | Newspaper |
| 29 | AAbendzeitung | 1.3M | 88.7% | 44.0 | 49.8% | Newspaper |
| 30 | HHersfelder Zeitung | 1.2M | 98.2% | 42.4 | 51.6% | Newspaper |
| 31 | WWerra-Rundschau | 1.2M | 98.7% | 42.3 | 53.0% | Newspaper |
| 32 | RRheinische Post | 1.1M | 96.1% | 44.2 | 55.7% | Newspaper |
| 33 | WWetterauer Zeitung | 1.1M | 97.8% | 42.9 | 52.5% | Newspaper |
| 34 | NNeue Zürcher Zeitung | 1.1M | 65.4% | 48.6 | 35.7% | Newspaper |
| 35 | KKronen Zeitung | 1.1M | 11.2% | 38.1 | 64.0% | Newspaper |
| 36 | KKieler Nachrichten | 1M | 96.0% | 42.7 | 53.6% | Newspaper |
| 37 | HHürriyet | 1M | 25.6% | 44.0 | 50.2% | Newspaper |
| 38 | FFinancial Times | 998k | 5.3% | 38.4 | 41.3% | Newspaper |
| 39 | SSlobodna Bosna | 977k | 9.4% | 48.5 | 20.1% | Newspaper |
| 40 | Ttagesanzeiger | 971k | 30.1% | 31.4 | 28.6% | Newspaper |
| 41 | TThe Wall Street Journal | 931k | 7.5% | 41.5 | 39.5% | Newspaper |
| 42 | RRhein-Zeitung | 919k | 95.0% | 43.9 | 57.5% | Newspaper |
| 43 | TTageblatt | 867k | 85.5% | 42.6 | 55.4% | Newspaper |
| 44 | DDer Standard | 861k | 17.8% | 42.8 | 44.7% | Newspaper |
| 45 | DDaily News and Analysis | 854k | 4.3% | 46.5 | 34.8% | Newspaper |
| 46 | MMarca (newspaper) | 828k | 2.3% | 37.4 | 32.7% | Newspaper |
| 47 | EEl País | 796k | 2.2% | 37.7 | 53.6% | Newspaper |
| 48 | FFakt | 768k | 5.9% | 37.0 | 64.2% | Newspaper |
| 49 | CCorriere della Sera | 767k | 2.3% | 37.9 | 49.2% | Newspaper |
| 50 | SSportske novosti | 753k | 11.5% | 41.8 | 18.1% | Newspaper |
| 51 | LLe Monde | 701k | 2.2% | 34.9 | 50.6% | Newspaper |
| 52 | RRhein-Neckar-Zeitung | 693k | 96.7% | 41.0 | 53.9% | Newspaper |
| 53 | TThe Times | 664k | 2.9% | 39.8 | 51.5% | Newspaper |
| 54 | VVG | 661k | 88.3% | 42.9 | 52.4% | Newspaper |
| 55 | HHamburger Morgenpost | 643k | 94.6% | 41.6 | 45.5% | Newspaper |
| 56 | LLa Gazzetta dello Sport | 629k | 2.5% | 31.6 | 27.4% | Newspaper |
| 57 | FFuldaer Zeitung | 598k | 95.3% | 40.9 | 57.5% | Newspaper |
| 58 | GGießener Anzeiger | 597k | 98.1% | 43.0 | 51.2% | Newspaper |
| 59 | WWiesbadener Kurier | 590k | 96.8% | 41.8 | 52.3% | Newspaper |
| 60 | PPforzheimer Zeitung | 587k | 93.6% | 41.7 | 53.2% | Newspaper |
| 61 | JJyllands-Posten | 587k | 4.5% | 46.6 | 53.0% | Newspaper |
| 62 | LLa Repubblica | 566k | 1.8% | 34.4 | 55.5% | Newspaper |
| 63 | VVijesti | 555k | 6.5% | 40.2 | 42.7% | Newspaper |
| 64 | OOslobođenje | 549k | 9.1% | 45.8 | 36.4% | Newspaper |
| 65 | 224 sata (Serbia) | 523k | 44.8% | 42.4 | 53.8% | Newspaper |
| 66 | AADN (newspaper) | 519k | 7.7% | 37.6 | 0.0% | Newspaper |
| 67 | Ttürkiye gazetesi | 518k | 12.8% | 38.7 | 38.6% | Newspaper |
| 68 | BBlick | 516k | 15.4% | 42.3 | 53.4% | Newspaper |
| 69 | LLe Figaro | 502k | 1.8% | 33.7 | 53.4% | Newspaper |
| 70 | UUSA Today | 499k | 1.2% | 36.6 | 56.7% | Newspaper |
| 71 | OOstdeutsche Allgemeine | 491k | 96.0% | 42.2 | 40.9% | Newspaper |
| 72 | Ttaz. die tageszeitung | 482k | 92.7% | 41.5 | 52.6% | Newspaper |
| 73 | KKleine Zeitung | 481k | 7.5% | 46.4 | 42.8% | Newspaper |
| 74 | AAutomotive news | 446k | 5.2% | 42.4 | 28.4% | Newspaper |
| 75 | TThe Stranger (newspaper) | 440k | 3.1% | 26.5 | 0.0% | Newspaper |
| 76 | RRuhr Nachrichten | 437k | 96.3% | 42.4 | 46.7% | Newspaper |
| 77 | HHamburger Abendblatt | 406k | 96.9% | 43.5 | 49.7% | Newspaper |
| 78 | RRedEye | 403k | 13.6% | 42.8 | 25.6% | Newspaper |
| 79 | DDV (newspaper) | 403k | 36.1% | 36.4 | 78.1% | Newspaper |
| 80 | TThe Washington Post | 396k | 4.7% | 38.7 | 45.4% | Newspaper |
| 81 | DDaily Mirror | 387k | 1.4% | 41.9 | 49.4% | Newspaper |
| 82 | NNeues Deutschland | 386k | 26.9% | 42.1 | 45.6% | Newspaper |
| 83 | VVečernje novosti | 374k | 4.7% | 42.1 | 56.2% | Newspaper |
| 84 | WWeekender | 367k | 65.1% | 43.6 | 70.0% | Newspaper |
| 85 | GGazeta Wyborcza | 365k | 5.6% | 43.1 | 62.7% | Newspaper |
| 86 | KKölner Stadt-Anzeiger | 360k | 98.3% | 44.0 | 57.9% | Newspaper |
| 87 | IIl Fatto Quotidiano | 359k | 1.4% | 46.0 | 45.6% | Newspaper |
| 88 | GGrafschafter Nachrichten | 354k | 95.5% | 41.8 | 53.9% | Newspaper |
| 89 | OOstfriesen-Zeitung | 350k | 98.2% | 46.0 | 65.5% | Newspaper |
| 90 | TTuttosport | 345k | 1.9% | 33.3 | 28.6% | Newspaper |
| 91 | MManorama Online | 345k | 2.2% | 40.0 | 35.5% | Newspaper |
| 92 | 77days | 344k | 22.0% | 36.5 | 33.5% | Newspaper |
| 93 | AAdevărul | 344k | 19.3% | 41.2 | 46.9% | Newspaper |
| 94 | NNürnberger Nachrichten | 336k | 97.4% | 40.9 | 53.9% | Newspaper |
| 95 | OOberhessische Presse | 334k | 97.3% | 41.4 | 52.2% | Newspaper |
| 96 | SSchwäbische Zeitung | 318k | 96.8% | 43.2 | 51.6% | Newspaper |
| 97 | DDarmstädter Echo | 317k | 96.6% | 41.7 | 51.5% | Newspaper |
| 98 | BBirGün | 307k | 5.0% | 46.0 | 34.3% | Newspaper |
| 99 | DDer Freitag | 303k | 72.2% | 43.5 | 58.5% | Newspaper |
| 100 | TThe Economic Times | 286k | 3.1% | 49.5 | 66.9% | Newspaper |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular newspapers compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each newspaper by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest newspaper in Germany?
Bild currently leads with an estimated audience of 23M people in Germany.