Rascasse Audience Intelligence

Casamigos Target Market in United States

Casamigos has an estimated audience of 1.9M people in United States.

#21among Spirits in United States
#1623among brands in United States#905in Food & Beverages

The average Casamigos fan in United States is 42.9 years old, balanced, and lives primarily in California.

By number of fans, Casamigos ranks #22 among the 336 objects in Spirits in United States — 2.0× the group median.

Its fans are 3.6 years older than the group average of 39.3.

Women make up 52.6% of the fan base, 9.3 percentage points more than the group average.

Compared with the other 335 objects in Spirits, Casamigos fans stand out for their interest in George Clooney, Ocean's Eleven and Sausage Party.

Most fans live in California, Florida, Texas.

Top affinities include George Clooney, Ocean's Eleven, Sausage Party, with strongest over-indexing on George Clooney (58.18× the country average).

Demographically, the Casamigos audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Casamigos fan in United States is balanced, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for George Clooney.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
52.6%♀
47.4% male
Age
42.9
average years
Country rank
#14722
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Casamigos

52.6% are female, 47.4% are male, average age 42.9.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Casamigos audience in United States
MetricValue
Female52.6%
Male47.4%
Average age42.9
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Casamigos audience in United States
Age bracketShare%
16-2413%
25-3417%
35-4420%
45-5424%
55+26%
Fig. 04

Worldwide distribution

68.7%

of the worldwide Casamigos audience comes from United States.

Worldwide audience distribution share by country for Casamigos
CountryShare
United States68.7%
United Kingdom5.3%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Casamigos customers by region in United States
#RegionReachAffinity×
01Kansas~50K3.18×
02New Hampshire~20K2.51×
03Nevada~30K1.84×
04Oregon~40K1.60×
05Florida~200K1.36×
06North Carolina~80K1.32×
07Arizona~60K1.29×
08Wisconsin~40K1.27×
09New York~100K1.22×
10Texas~100K1.15×
11Massachusetts~40K1.12×
12Oklahoma~30K1.12×
13Georgia~70K1.08×
14California~200K1.07×
15Rhode Island~6K1.05×
16Michigan~60K1.02×
17Washington, District of Columbia~4K1.00×
18New Jersey~50K0.99×
19Illinois~70K0.98×
20Virginia~50K0.97×
21Connecticut~20K0.97×
22Pennsylvania~70K0.95×
23Louisiana~30K0.95×
24New Mexico~10K0.95×
25South Carolina~30K0.94×
26Maryland~30K0.91×
27Hawaii~7K0.91×
28Mississippi~20K0.90×
29Delaware~5K0.89×
30Colorado~30K0.88×
31Minnesota~30K0.86×
32Alabama~20K0.85×
33Kentucky~20K0.84×
34Ohio~50K0.82×
35Tennessee~30K0.81×
36Arkansas~10K0.81×
37Indiana~30K0.79×
38North Dakota~3K0.77×
39Missouri~30K0.76×
40Nebraska~8K0.76×
41Maine~6K0.74×
42South Dakota~4K0.73×
43Alaska~3K0.73×
44Iowa~10K0.72×
45Washington~30K0.69×
46Vermont~3K0.69×
47West Virginia~7K0.67×
48Montana~4K0.67×
49Idaho~7K0.65×
50Utah~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Casamigos, United States
0.60×1.00×3.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Casamigos audience vs. the country average
#·InterestCategoryAffinity×
01George ClooneyMovies & TV58.18×
02Ocean's ElevenMovies & TV36.03×
03Sausage PartyMovies & TV17.60×
04Toni ColletteMovies & TV15.54×
05Dumb and DumberMovies & TV11.77×
06Jack NicholsonMovies & TV11.75×
07Kelly OsbourneMusic & Radio11.47×
08Winona RyderMovies & TV11.11×
09ZoolanderMovies & TV10.87×
10Vera FarmigaMovies & TV10.77×
11Michael FassbenderMovies & TV9.59×
12The Big LebowskiMovies & TV9.36×
13Matt DamonMovies & TV7.82×
14Tom CruiseMovies & TV5.40×
15Twin PeaksMovies & TV4.99×
16Nicolas CageMovies & TV4.87×
17Anne HathawayMovies & TV3.64×
18Robert RedfordMovies & TV3.47×
19TequilaFood & Beverages2.77×
20Pizza HutFood & Beverages1.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Casamigos audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Casamigos audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Convenience OrientationPREMIUM1.56×
Risk AppetiteTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Casamigos audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.85×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Casamigos over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/casamigos-10007668” · Methodology