Rascasse Audience Intelligence

Arab world Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Arab world in United Arab Emirates — modelled from more than twelve digital signal sources. Arab world has an estimated audience of 2,748,619 people in United Arab Emirates.

#8among Region in United Arab Emirates
#22among POI in United Arab Emirates
#28in Travel & Leisure

The average Arab world fan in United Arab Emirates is 34.8 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Mini MPV, with strongest over-indexing on Mini MPV (1.5× the country average).

Demographically, the Arab world audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 6 regions tracked by Rascasse.

The typical Arab world fan in United Arab Emirates is more male, around 34.8 years old, with strong Community Orientation tendencies and a notable affinity for Mini MPV.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Arab world profile in United Arab Emirates.

Audience size
2.7M
in United Arab Emirates
Gender
29.8%
70.2% male
Age
34.8
average years
Country rank
#192
POI in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arab world fans

29.8% are female, 70.2% are male, average age 34.8.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Arab world audience in United Arab Emirates
MetricValue
Female29.8%
Male70.2%
Average age34.8
Estimated audience size2,748,619
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Arab world audience in United Arab Emirates
Age bracketShare%
16-1915%
20-2938%
30-3927%
40-4914%
50+6%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Arab world audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Arab world
CountryShare
Saudi Arabia11.3%
United States10.2%
Egypt5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arab world audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Arab world fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Sharjah~700K1.08×
02Emirate of Abu Dhabi~1M1.03×
03Fujairah~70K1.02×
04Emirate of Ajman~300K0.99×
05Ras Al Khaimah~100K0.99×
06Dubai~1.5M0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arab world audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arab world audience
#·InterestCategoryAffinity×
01Mini MPVCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arab world audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Arab world audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.10×
Family OrientationCONSERVATISM1.08×
Need for SecurityCONSERVATISM1.07×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Arab world audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.81×
MindfulnessBALANCE0.84×
Social Media UsageJOY0.90×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Arab world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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