A data profile of the people who buy, follow and care about Arab world in United Arab Emirates — modelled from more than twelve digital signal sources. Arab world has an estimated audience of 2,748,619 people in United Arab Emirates.
The average Arab world fan in United Arab Emirates is 34.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Mini MPV, with strongest over-indexing on Mini MPV (1.5× the country average).
Demographically, the Arab world audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 6 regions tracked by Rascasse.
The typical Arab world fan in United Arab Emirates is more male, around 34.8 years old, with strong Community Orientation tendencies and a notable affinity for Mini MPV.
The key figures that characterise the Arab world profile in United Arab Emirates.
29.8% are female, 70.2% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 34.8 |
| Estimated audience size | 2,748,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 38% | |
| 30-39 | 27% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Arab world audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| Saudi Arabia | 11.3% |
| United States | 10.2% |
| Egypt | 5.9% |
Where the Arab world audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~700K | 1.08× | |
| 02 | Emirate of Abu Dhabi | ~1M | 1.03× | |
| 03 | Fujairah | ~70K | 1.02× | |
| 04 | Emirate of Ajman | ~300K | 0.99× | |
| 05 | Ras Al Khaimah | ~100K | 0.99× | |
| 06 | Dubai | ~1.5M | 0.79× |
The strongest cross-interests of the Arab world audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mini MPV | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.10× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| Need for Security | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Mindfulness | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Arab world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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