Rascasse Audience Intelligence

Harry Potter Viewer Demographics in United States

Harry Potter has an estimated audience of 67.9M people in United States.

#1among Action in United States
#3among movies & series in United States#15in Movies & TV

The average Harry Potter fan in United States is 31.3 years old, more female, and lives primarily in California.

By number of fans, Harry Potter ranks #1 among the 214 objects in Action in United States — 42.2× the group median.

Its fans are 6.9 years younger than the group average of 38.2.

Women make up 58.7% of the fan base, 17.6 percentage points more than the group average.

Compared with the other 213 objects in Action, Harry Potter fans stand out for their interest in Mickey Mouse Clubhouse, Millie Bobby Brown and Roblox.

Most fans live in California, Texas, Florida.

Top affinities include Mickey Mouse Clubhouse, Millie Bobby Brown, Roblox, with strongest over-indexing on Mickey Mouse Clubhouse (7.32× the country average).

Demographically, the Harry Potter audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical Harry Potter fan in United States is more female, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Mickey Mouse Clubhouse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
67.9M
in United States
Gender
58.7%♀
41.3% male
Age
31.3
average years
Country rank
#208
among all objects in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Harry Potter viewers

58.7% are female, 41.3% are male, average age 31.3.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Harry Potter audience in United States
MetricValue
Female58.7%
Male41.3%
Average age31.3
Estimated audience size67.9M
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Harry Potter audience in United States
Age bracketShare%
16-2444%
25-3423%
35-4415%
45-5411%
55+7%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Harry Potter audience comes from United States.

Worldwide audience distribution share by country for Harry Potter
CountryShare
United States24.8%
Brazil14.6%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Harry Potter fans by region: top regions in United States
#RegionReachAffinity×
01Utah~1M1.49×
02Arizona~2M1.22×
03Idaho~500K1.22×
04Texas~5.5M1.16×
05Oklahoma~900K1.13×
06New Mexico~500K1.13×
07Kentucky~1M1.12×
08Alaska~200K1.12×
09California~9M1.10×
10Alabama~1M1.10×
11Kansas~700K1.10×
12Florida~4.5M1.08×
13Indiana~1.5M1.07×
14Washington~1.5M1.05×
15Missouri~1.5M1.05×
16Arkansas~600K1.05×
17Wyoming~100K1.04×
18West Virginia~400K1.03×
19Tennessee~1.5M1.02×
20Colorado~1M1.02×
21Nevada~700K1.02×
22Nebraska~400K1.02×
23Illinois~2.5M1.00×
24Montana~200K1.00×
25North Dakota~200K1.00×
26Iowa~600K0.99×
27Ohio~2.5M0.98×
28Oregon~800K0.98×
29Wisconsin~1M0.97×
30Georgia~2M0.96×
31Michigan~2M0.95×
32Virginia~1.5M0.95×
33North Carolina~2M0.94×
34New Jersey~2M0.94×
35Louisiana~900K0.94×
36South Dakota~200K0.94×
37Minnesota~1M0.93×
38Maine~300K0.93×
39New Hampshire~200K0.93×
40Mississippi~500K0.92×
41Pennsylvania~2.5M0.91×
42Massachusetts~1.5M0.91×
43Connecticut~700K0.91×
44New York~3.5M0.90×
45South Carolina~1M0.90×
46Hawaii~300K0.90×
47Rhode Island~200K0.89×
48Maryland~1M0.85×
49Vermont~100K0.83×
50Delaware~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Harry Potter, United States
0.78×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Harry Potter audience vs. the country average
#·InterestCategoryAffinity×
01Mickey Mouse ClubhouseMovies & TV7.32×
02Millie Bobby BrownMovies & TV3.01×
03RobloxGames2.86×
04Stranger ThingsMovies & TV2.71×
05Self-loveHealth2.27×
06Curly HairBeauty & Wellness2.15×
07Anime conventionLiterature2.15×
08Anime and manga fandomLiterature2.09×
09HBO MAXMovies & TV1.98×
10Acoustic guitarMusic & Radio1.94×
11Scooby-DooMovies & TV1.89×
12LivemusicMusic & Radio1.79×
13MangaLiterature1.77×
14SupermanMovies & TV1.72×
15BeautyBeauty & Wellness1.67×
16Taylor SwiftMusic & Radio1.61×
17DisneylandTravel & Leisure1.60×
18ShoesFashion & Accessoires1.55×
19ComicsLiterature1.54×
20Anime moviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Harry Potter audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Harry Potter audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.24×
Pet OwnershipJOY1.18×
CreativityOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Harry Potter audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.55×
Career OrientationPOWER0.58×
PatriotismCONSERVATISM0.58×
0×1.00× baseline2×
Appendix

Explore more audiences

See Harry Potter audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Harry Potter over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/harry-potter-13929” · Methodology