A data profile of the people who buy, follow and care about Uruguay in Argentina — modelled from more than twelve digital signal sources. Uruguay has an estimated audience of 2,099,845 people in Argentina.
Uruguay has an estimated audience of 2,099,845 people in Argentina. 57.1% are female, 42.9% are male, average age 39.5. Top brand affinities: Non-alcoholic beverage, Holiday Inn, Holiday Inn Express, Food intolerance, Schlager music.
Top brand affinities include Non-alcoholic beverage, Holiday Inn, Holiday Inn Express, with strongest over-indexing on Non-alcoholic beverage (1.51× the country average).
Demographically, the Uruguay audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Uruguay fan in Argentina is more female, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Uruguay profile in Argentina.
57.1% are female, 42.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 39.5 |
| Estimated audience size | 2,099,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Uruguay audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.1% |
| Mexico | 6.0% |
The strongest cross-interests of the Uruguay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday Inn Express | Travel & Leisure | 1.68× | ||
| 02 | 23andMe | Health | 1.64× | ||
| 03 | Holiday Inn | Travel & Leisure | 1.59× | ||
| 04 | Best Western | Travel & Leisure | 1.59× | ||
| 05 | Kentucky Derby | Sports | 1.58× | ||
| 06 | Schlager music | Music & Radio | 1.54× | ||
| 07 | Peter Alexander | Music & Radio | 1.54× | ||
| 08 | Montpellier HSC | Sports | 1.53× | ||
| 09 | InterContinental Hotels Group | Travel & Leisure | 1.52× | ||
| 10 | Fairmont Hotels and Resorts | Travel & Leisure | 1.52× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.51× | ||
| 12 | Food intolerance | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.25× | |
| Tradition | CONSERVATISM | 1.22× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Uruguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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