Rascasse Audience Intelligence

Beck Audience in United States

Beck has an estimated audience of 1.3M people in United States.

#104among Pop in United States#3862among people in United States#2167in Music & Radio

The average Beck fan in United States is 39.9 years old, more female, and lives primarily in California.

By number of fans, Beck ranks #100 among the 1581 objects in Pop in United States — 0.5× the group median.

Compared with the other 1580 objects in Pop, Beck fans stand out for their interest in Pattani Province, Picnic basket and Julianna Margulies.

Most fans live in California, Illinois, New York.

Top affinities include Pattani Province, Picnic basket, Julianna Margulies, with strongest over-indexing on Pattani Province (1375× the country average).

Demographically, the Beck audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Tradition.

The typical Beck fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Pattani Province.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
59.4%♀
40.6% male
Age
39.9
average years
Country rank
#19524
among all objects in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Beck fans

59.4% are female, 40.6% are male, average age 39.9.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Beck audience in United States
MetricValue
Female59.4%
Male40.6%
Average age39.9
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Beck audience in United States
Age bracketShare%
16-2419%
25-3420%
35-4419%
45-5422%
55+19%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Beck audience comes from United States.

Worldwide audience distribution share by country for Beck
CountryShare
United States13.1%
Germany11.4%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Beck fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~90K1.78×
02Georgia~70K1.55×
03South Carolina~30K1.46×
04South Dakota~5K1.35×
05Maryland~30K1.28×
06Kansas~10K1.28×
07Vermont~3K1.27×
08Iowa~20K1.21×
09Nebraska~9K1.21×
10Indiana~30K1.19×
11Oregon~20K1.13×
12Washington~30K1.11×
13Maine~6K1.11×
14New Hampshire~6K1.11×
15California~200K1.07×
16Wisconsin~20K1.07×
17Washington, District of Columbia~3K1.07×
18Kentucky~20K1.05×
19Massachusetts~30K1.04×
20Missouri~30K1.04×
21Colorado~20K1.03×
22New York~80K1.02×
23North Carolina~40K1.02×
24Pennsylvania~50K1.01×
25Minnesota~20K1.01×
26Alaska~3K1.00×
27Connecticut~10K0.99×
28Rhode Island~4K0.99×
29Utah~10K0.97×
30Idaho~7K0.96×
31Montana~4K0.96×
32Virginia~30K0.95×
33Ohio~40K0.94×
34Michigan~40K0.91×
35Louisiana~20K0.91×
36New Mexico~8K0.91×
37West Virginia~6K0.91×
38North Dakota~3K0.91×
39Tennessee~30K0.90×
40Oklahoma~10K0.85×
41Nevada~10K0.83×
42Arkansas~10K0.82×
43New Jersey~30K0.80×
44Texas~70K0.79×
45Delaware~3K0.79×
46Arizona~20K0.77×
47Alabama~20K0.77×
48Hawaii~4K0.77×
49Mississippi~9K0.76×
50Florida~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Beck, United States
0.74×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Beck audience vs. the country average
#·InterestCategoryAffinity×
01Pattani ProvinceTravel & Leisure1375.00×
02Picnic basketHome & Garden145.16×
03Julianna MarguliesMovies & TV117.16×
04Sally HawkinsMovies & TV113.39×
05Beck (manga)Literature100.96×
06David HarbourMovies & TV97.29×
07Value for MoneyBusiness & Career96.13×
08Julian CasablancasMusic & Radio67.50×
09Millie Bobby BrownMovies & TV57.93×
10Incubus (band)Music & Radio55.62×
11Temples (band)Music & Radio54.11×
12Marisa TomeiMovies & TV53.00×
13Sadie SinkMovies & TV52.26×
14Emma ThompsonMovies & TV39.75×
15Gaten MatarazzoMovies & TV29.75×
16Keith RichardsMusic & Radio29.30×
17CAKEMusic & Radio20.92×
18Noah SchnappMovies & TV20.46×
19Finn WolfhardMovies & TV20.35×
20Mae MartinMusic & Radio20.35×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Beck audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Beck audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.48×
TraditionCONSERVATISM1.35×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Beck audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.94×
Price SensitivityPREMIUM1.01×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Beck over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/beck-10479” · Methodology