A data profile of the people who buy, follow and care about Lower Austria in Austria — modelled from more than twelve digital signal sources. Lower Austria has an estimated audience of 1,083,841 people in Austria.
The average Lower Austria fan in Austria is 39.8 years old, balanced, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Styria.
Top brand affinities include Hardware store, Garden centre, Public transport, with strongest over-indexing on Hardware store (1.83× the country average).
Demographically, the Lower Austria audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Lower Austria fan in Austria is balanced, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Hardware store.
The key figures that characterise the Lower Austria profile in Austria.
53.6% are female, 46.4% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 39.8 |
| Estimated audience size | 1,083,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Lower Austria audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 81.6% |
| Germany | 9.5% |
| United States | 2.5% |
Where the Lower Austria audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~400K | 2.38× | |
| 02 | Vienna | ~300K | 1.20× | |
| 03 | Burgenland | ~30K | 1.03× | |
| 04 | Styria | ~100K | 1.02× | |
| 05 | Upper Austria | ~100K | 0.77× | |
| 06 | Carinthia (state) | ~40K | 0.75× | |
| 07 | Tyrol | ~50K | 0.68× | |
| 08 | Salzburg | ~50K | 0.64× | |
| 09 | Vorarlberg | ~20K | 0.63× |
The strongest cross-interests of the Lower Austria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 1.89× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.88× | ||
| 03 | Hardware store | Home & Garden | 1.83× | ||
| 04 | Michael van Gerwen | Sports | 1.77× | ||
| 05 | Squash (sport) | Sports | 1.71× | ||
| 06 | Public transport | Cars & Mobility | 1.66× | ||
| 07 | Husqvarna | Home & Garden | 1.66× | ||
| 08 | Medicinal plants | Health | 1.66× | ||
| 09 | Pollen | Health | 1.66× | ||
| 10 | Fiat 500 | Cars & Mobility | 1.63× | ||
| 11 | West Ham United F.C. | Sports | 1.62× | ||
| 12 | SKN St. Pölten | Sports | 1.62× | ||
| 13 | Life insurance | Business & Career | 1.60× | ||
| 14 | Freedom of speech | Politics & Society | 1.59× | ||
| 15 | Zoo | Kids & Family | 1.56× | ||
| 16 | Traditional medicine | Health | 1.56× | ||
| 17 | Lyric poetry | Literature | 1.55× | ||
| 18 | DMAX | Movies & TV | 1.53× | ||
| 19 | Rail transport | Travel & Leisure | 1.52× | ||
| 20 | Makita | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| DIY Mentality | THRILL | 1.35× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Price Sensitivity | PREMIUM | 0.66× | |
| Sustainability | BALANCE | 0.71× |
Lower Austria has an estimated audience of 1,083,841 people in Austria, concentrated in Lower Austria and Vienna.
53.6% of Lower Austria fans are female, 46.4% are male, with an average age of 39.8 years.
Lower Austria fans show strongest brand affinity for Hardware store (1.83×), Garden centre (1.89×), and Public transport (1.66×) over the country average.
Lower Austria fans in Austria are most concentrated in Lower Austria (reach ~400K), Vienna (reach ~300K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Lower Austria itself, the audience over-indexes on Garden centre (1.89×), Public transport (1.66×), Zoo (1.56×), and Rail transport (1.52×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Lower Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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