A data profile of the people who buy, follow and care about Shrek in Austria — modelled from more than twelve digital signal sources. Shrek has an estimated audience of 79,710 people in Austria.
The average Shrek fan in Austria is 29.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Babywalz, toy story, Finding Nemo, with strongest over-indexing on Babywalz (11.71× the country average).
Demographically, the Shrek audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Shrek fan in Austria is more female, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Babywalz.
The key figures that characterise the Shrek profile in Austria.
81.9% are female, 18.1% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 29.2 |
| Estimated audience size | 79,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 43% | |
| 30-39 | 18% | |
| 40-49 | 8% | |
| 50+ | 0% |
of the worldwide Shrek audience comes from Austria.
| Country | Share |
|---|---|
| United States | 28.9% |
| Brazil | 11.9% |
| Mexico | 6.8% |
Where the Shrek audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~20K | 1.23× | |
| 02 | Tyrol | ~6K | 1.04× | |
| 03 | Lower Austria | ~10K | 1.01× | |
| 04 | Styria | ~10K | 1.01× | |
| 05 | Upper Austria | ~10K | 0.98× | |
| 06 | Burgenland | ~2K | 0.98× | |
| 07 | Vorarlberg | ~3K | 0.96× | |
| 08 | Salzburg | ~5K | 0.93× | |
| 09 | Carinthia (state) | ~4K | 0.91× |
The strongest cross-interests of the Shrek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotho | Home & Garden | 37.63× | ||
| 02 | Monster | Politics & Society | 25.30× | ||
| 03 | toy story | Movies & TV | 25.16× | ||
| 04 | Minnie Mouse | Movies & TV | 22.83× | ||
| 05 | Finding Nemo | Movies & TV | 22.25× | ||
| 06 | Babywalz | Kids & Family | 11.71× | ||
| 07 | limango | Shopping | 10.29× | ||
| 08 | Dua Lipa | Music & Radio | 8.38× | ||
| 09 | Turkish Airlines | Travel & Leisure | 6.97× | ||
| 10 | Equine nutrition | Pets & Animals | 6.68× | ||
| 11 | Pony | Pets & Animals | 6.67× | ||
| 12 | Grandparent | Kids & Family | 6.50× | ||
| 13 | Pre-kindergarten | Kids & Family | 6.26× | ||
| 14 | Thalia | Shopping | 5.90× | ||
| 15 | Horse training | Pets & Animals | 5.81× | ||
| 16 | Home Interiors | Home & Garden | 5.44× | ||
| 17 | Horse breeding | Pets & Animals | 5.36× | ||
| 18 | Horse & Rider | Pets & Animals | 5.19× | ||
| 19 | Galatasaray S.K. | Sports | 4.32× | ||
| 20 | Müller (company) | Food & Beverages | 2.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.06× | |
| Design Affinity | PREMIUM | 1.48× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.41× | |
| DIY Mentality | THRILL | 0.47× | |
| Need for Security | CONSERVATISM | 0.47× |
Shrek has an estimated audience of 79,710 people in Austria, concentrated in Vienna and Lower Austria.
81.9% of Shrek fans are female, 18.1% are male, with an average age of 29.2 years.
Shrek fans show strongest brand affinity for Babywalz (11.71×), toy story (25.16×), and Finding Nemo (22.25×) over the country average.
Shrek fans in Austria are most concentrated in Vienna (reach ~20K), Lower Austria (reach ~10K), and Upper Austria (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Shrek itself, the audience over-indexes on toy story (25.16×), Finding Nemo (22.25×), Grandparent (6.5×), and Horse training (5.81×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Shrek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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