A data profile of the people who buy, follow and care about Silver as an investment in Austria — modelled from more than twelve digital signal sources. Silver as an investment has an estimated audience of 3,704,362 people in Austria.
Silver as an investment has an estimated audience of 3,704,362 people in Austria. 30.4% are female, 69.6% are male, average age 51.5. Top brand affinities: Borussia Dortmund, Extreme sport, Vintage car, Underground hip hop, Aldi.
Top brand affinities include Borussia Dortmund, Extreme sport, Vintage car, with strongest over-indexing on Borussia Dortmund (1.64× the country average).
Demographically, the Silver as an investment audience skews more male with an average age of 51.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Silver as an investment fan in Austria is more male, around 51.5 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.
The key figures that characterise the Silver as an investment profile in Austria.
30.4% are female, 69.6% are male, average age 51.5.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 51.5 |
| Estimated audience size | 3,704,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 6% | |
| 30-39 | 11% | |
| 40-49 | 21% | |
| 50+ | 59% |
of the worldwide Silver as an investment audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 84.4% |
| United States | 5.3% |
| India | 1.6% |
The strongest cross-interests of the Silver as an investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gucci Mane | Music & Radio | 2.10× | ||
| 02 | Süper Lig | Sports | 2.06× | ||
| 03 | Rituals Cosmetics | Beauty & Wellness | 1.95× | ||
| 04 | Vintage car | Cars & Mobility | 1.86× | ||
| 05 | Peloton | Sports | 1.84× | ||
| 06 | Underground hip hop | Music & Radio | 1.80× | ||
| 07 | Kendrick Lamar | Music & Radio | 1.78× | ||
| 08 | Major League Soccer | Sports | 1.76× | ||
| 09 | Extreme sport | Sports | 1.68× | ||
| 10 | Stack Overflow | Technology & Electronics | 1.67× | ||
| 11 | Borussia Dortmund | Sports | 1.64× | ||
| 12 | Cross-country skiing | Sports | 1.64× | ||
| 13 | Giro d'Italia | Sports | 1.64× | ||
| 14 | Mytheresa.com | Shopping | 1.63× | ||
| 15 | Sustainable products | Politics & Society | 1.61× | ||
| 16 | Internship | Business & Career | 1.59× | ||
| 17 | Aldi | Shopping | 1.57× | ||
| 18 | Balmain | Fashion & Accessoires | 1.57× | ||
| 19 | The Beatles | Music & Radio | 1.57× | ||
| 20 | Handmade Gifts | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.68× | |
| Sports Activity | POWER | 1.25× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.46× | |
| Social Media Usage | JOY | 0.47× | |
| Pet Ownership | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Silver as an investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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