A data profile of the people who buy, follow and care about Slovene language in Austria — modelled from more than twelve digital signal sources. Slovene language has an estimated audience of 1,483,244 people in Austria.
Slovene language has an estimated audience of 1,483,244 people in Austria. 50.1% are female, 49.9% are male, average age 39.3. Top brand affinities: FC Bayern Munich, AutoScout24, Lieferando.de, Borussia Dortmund, Transfermarkt.
Top brand affinities include FC Bayern Munich, AutoScout24, Lieferando.de, with strongest over-indexing on FC Bayern Munich (1.61× the country average).
Demographically, the Slovene language audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Slovene language fan in Austria is balanced, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for FC Bayern Munich.
The key figures that characterise the Slovene language profile in Austria.
50.1% are female, 49.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 39.3 |
| Estimated audience size | 1,483,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide Slovene language audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 69.1% |
| Germany | 7.1% |
| Serbia | 6.3% |
The strongest cross-interests of the Slovene language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lieferando.de | Food & Beverages | 1.77× | ||
| 02 | Siberian Husky | Pets & Animals | 1.77× | ||
| 03 | Shih Tzu | Pets & Animals | 1.77× | ||
| 04 | Air conditioning | Technology & Electronics | 1.77× | ||
| 05 | Family car | Cars & Mobility | 1.77× | ||
| 06 | British Shorthair | Pets & Animals | 1.77× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 1.77× | ||
| 08 | Cleanliness | Home & Garden | 1.75× | ||
| 09 | Borussia Dortmund | Sports | 1.73× | ||
| 10 | Beagle | Pets & Animals | 1.73× | ||
| 11 | Fielmann | Health | 1.72× | ||
| 12 | Transfermarkt | Sports | 1.66× | ||
| 13 | FC Bayern Munich | Sports | 1.61× | ||
| 14 | French Bulldog | Pets & Animals | 1.60× | ||
| 15 | Labrador Retriever | Pets & Animals | 1.58× | ||
| 16 | Bet-at-home.com | Games | 1.56× | ||
| 17 | Fressnapf | Shopping | 1.55× | ||
| 18 | Deutsche Bahn | Cars & Mobility | 1.55× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.51× | ||
| 20 | Take-out | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.84× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Slovene language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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