A data profile of the people who buy, follow and care about The New Normal (TV series) in Austria — modelled from more than twelve digital signal sources. The New Normal (TV series) has an estimated audience of 1,076,617 people in Austria.
The average The New Normal (TV series) fan in Austria is 46.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Stress (biology), Master of Business Administration, ZDF, with strongest over-indexing on Stress (biology) (1.59× the country average).
Demographically, the The New Normal (TV series) audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical The New Normal (TV series) fan in Austria is more female, around 46.3 years old, with strong Spirituality tendencies and a notable affinity for Stress (biology).
The key figures that characterise the The New Normal (TV series) profile in Austria.
59.9% are female, 40.1% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 46.3 |
| Estimated audience size | 1,076,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 30% |
of the worldwide The New Normal (TV series) audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 37.1% |
| United States | 18.7% |
| Japan | 11.6% |
Where the The New Normal (TV series) audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.53× | |
| 02 | Burgenland | ~40K | 1.38× | |
| 03 | Vienna | ~300K | 1.26× | |
| 04 | Styria | ~100K | 1.07× | |
| 05 | Carinthia (state) | ~60K | 1.01× | |
| 06 | Upper Austria | ~100K | 0.94× | |
| 07 | Tyrol | ~50K | 0.71× | |
| 08 | Salzburg | ~50K | 0.66× | |
| 09 | Vorarlberg | ~20K | 0.49× |
The strongest cross-interests of the The New Normal (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Target Corporation | Shopping | 2.52× | ||
| 02 | Traditional Chinese medicine | Business & Career | 2.41× | ||
| 03 | Master of Business Administration | Business & Career | 2.38× | ||
| 04 | Collagen | Beauty & Wellness | 2.34× | ||
| 05 | Homeland (TV series) | Movies & TV | 2.24× | ||
| 06 | Distance education | Business & Career | 2.03× | ||
| 07 | Web conferencing | Technology & Electronics | 1.98× | ||
| 08 | The Office (U.S. TV series) | Movies & TV | 1.95× | ||
| 09 | Magnesium | Health | 1.94× | ||
| 10 | Pension | Business & Career | 1.90× | ||
| 11 | Utopia | Politics & Society | 1.81× | ||
| 12 | Yogurt | Food & Beverages | 1.71× | ||
| 13 | Catholic Church | Politics & Society | 1.63× | ||
| 14 | Iceland | Travel & Leisure | 1.63× | ||
| 15 | ZDF | Movies & TV | 1.60× | ||
| 16 | Stress (biology) | Health | 1.59× | ||
| 17 | German cuisine | Food & Beverages | 1.59× | ||
| 18 | Primary school | Kids & Family | 1.57× | ||
| 19 | Pasta | Food & Beverages | 1.54× | ||
| 20 | Sushi | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.63× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Design Affinity | PREMIUM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.62× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.85× |
The New Normal (TV series) has an estimated audience of 1,076,617 people in Austria, concentrated in Vienna and Lower Austria.
59.9% of The New Normal (TV series) fans are female, 40.1% are male, with an average age of 46.3 years.
The New Normal (TV series) fans show strongest brand affinity for Stress (biology) (1.59×), Master of Business Administration (2.38×), and ZDF (1.6×) over the country average.
The New Normal (TV series) fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond The New Normal (TV series) itself, the audience over-indexes on Master of Business Administration (2.38×), ZDF (1.6×), Distance education (2.03×), and Pension (1.9×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for The New Normal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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