The New Normal (TV series) Audience in United States

The New Normal (TV series) logo

The New Normal (TV series) has an estimated audience of 559,583 people in United States. 60.0% are female, 40.0% are male, average age 43.6. Top regions: California, Texas, New York. Top brand affinities: Kristen Stewart, Gangs of New York, Beetlejuice, Russell Crowe, The Departed.

The average The New Normal (TV series) fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kristen Stewart, Gangs of New York, Beetlejuice, with strongest over-indexing on Kristen Stewart (78.6× the country average). Demographically, the The New Normal (TV series) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The New Normal (TV series) fans

Demographic split for The New Normal (TV series) audience in United States
MetricValue
Female60.0%
Male40.0%
Average age43.6
Estimated audience size559,583

Audience persona

The typical The New Normal (TV series) fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Kristen Stewart.

Top regions in United States

Top regions ranked by reach for The New Normal (TV series) in United States
RegionReachAffinity
California67,4621.1×
Texas48,7481.01×
New York38,2571.22×
Florida36,0520.95×
Illinois22,3111.2×
Pennsylvania22,2121.18×
Georgia19,3601.12×
Ohio19,1441.11×
North Carolina16,9621.01×
New Jersey16,1711.14×
Michigan16,1151.1×
Washington14,6721.31×
Virginia14,5921.07×
Massachusetts14,2141.29×
Indiana11,3181.11×
Maryland11,1991.16×
Arizona11,0570.97×
Tennessee10,4560.93×
Missouri9,3921.04×
Wisconsin8,6001.02×
Minnesota8,4481.05×
Oregon8,2061.28×
South Carolina7,8370.93×
Kentucky7,6511.09×
Colorado7,6360.87×
Louisiana6,9830.97×
Alabama6,9000.88×
Oklahoma6,6001.06×
Connecticut6,2081.11×
Nevada4,9320.91×
Utah4,6520.93×
Iowa4,2410.92×
Arkansas4,2040.91×
Mississippi3,9910.87×
Kansas3,9520.9×
Nebraska2,4870.89×
New Hampshire2,4081.09×
Idaho2,3800.85×
Maine2,2611.13×
West Virginia2,2320.86×
Washington, District of Columbia2,0641.23×
New Mexico2,0480.73×
Rhode Island1,9661.1×
Hawaii1,6170.67×
Delaware1,5531.01×
Montana1,1560.74×
Alaska1,0610.89×
Vermont9981.02×
South Dakota9350.72×
North Dakota8890.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The New Normal (TV series) audience
BrandAffinityCategory
Kristen Stewart78.6×Movies & TV
Gangs of New York96.58×Movies & TV
Beetlejuice7.2×Movies & TV
Russell Crowe24.46×Movies & TV
The Departed22.2×Movies & TV
Sarah Paulson23.67×Movies & TV
Diane Keaton6.96×Movies & TV
VMware35.24×Technology & Electronics
Taron Egerton20×Movies & TV
Jamie Lee Curtis9.44×Movies & TV
Evan Peters17.35×Movies & TV
Google Maps3.35×Internet & Social Media
Cara Delevingne18.56×Fashion & Accessoires
Oblivion (2013 film)20×Movies & TV
Charlie Hunnam8.77×Movies & TV
A Beautiful Mind (film)20×Movies & TV
Capital One3.09×Business & Career
Nicole Kidman6.94×Movies & TV
Ethan Hawke8.55×Movies & TV
Christina Ricci9.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The New Normal (TV series) audience
TraitClusterScore
SustainabilityBALANCE2.31
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.58
ExtroversionTHRILL1.54
TravellingTHRILL1.44
Community OrientationOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for The New Normal (TV series)
CountryShare
Austria24.7%
United States24.4%
Japan14.5%

See The New Normal (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The New Normal (TV series) have in United States?

The New Normal (TV series) has an estimated audience of 559,583 people in United States, concentrated in California and Texas.

What is the gender split and age of The New Normal (TV series) fans?

60.0% of The New Normal (TV series) fans are female, 40.0% are male, with an average age of 43.6 years.

Which brands do The New Normal (TV series) fans like most?

The New Normal (TV series) fans show strongest brand affinity for Kristen Stewart (78.6×), Gangs of New York (96.58×), and Beetlejuice (7.2×) over the country average.

Where do The New Normal (TV series) fans live in United States?

The New Normal (TV series) fans in United States are most concentrated in California (reach 67,462), Texas (reach 48,748), and New York (reach 38,257). These three regions account for the largest share of the active audience.

What other brands do The New Normal (TV series) fans also like?

Beyond The New Normal (TV series) itself, the audience over-indexes on Gangs of New York (96.58×), Beetlejuice (7.2×), Russell Crowe (24.46×), and The Departed (22.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The New Normal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.