Rascasse Audience Intelligence

The New Normal (TV series) Audience in United States

A data profile of the people who buy, follow and care about The New Normal (TV series) in United States — modelled from more than twelve digital signal sources. The New Normal (TV series) has an estimated audience of 542,330 people in United States.

#3038among Movie / TV Show / Series in United States#6507in Movies & TV

The average The New Normal (TV series) fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Gangs of New York, Sustainable energy, Boy George, with strongest over-indexing on Gangs of New York (105.7× the country average).

Demographically, the The New Normal (TV series) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The New Normal (TV series) fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Gangs of New York.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The New Normal (TV series) profile in United States.

Audience size
542K
in United States
Gender
60.0%♀
40.0% male
Age
43.6
average years
Country rank
#34940
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The New Normal (TV series) viewers

60.0% are female, 40.0% are male, average age 43.6.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for The New Normal (TV series) audience in United States
MetricValue
Female60.0%
Male40.0%
Average age43.6
Estimated audience size542,330
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the The New Normal (TV series) audience in United States
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4925%
50+28%
Fig. 04

Worldwide distribution

18.7%

of the worldwide The New Normal (TV series) audience comes from United States.

Worldwide audience distribution share by country for The New Normal (TV series)
CountryShare
Austria37.1%
United States18.7%
Japan11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The New Normal (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The New Normal (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.28×
02Washington~10K1.17×
03Massachusetts~10K1.17×
04Georgia~20K1.16×
05Maryland~10K1.15×
06Washington, District of Columbia~2K1.14×
07New York~40K1.13×
08Illinois~20K1.11×
09Indiana~10K1.11×
10Pennsylvania~20K1.10×
11North Carolina~20K1.09×
12Connecticut~6K1.08×
13Virginia~10K1.05×
14Missouri~10K1.05×
15Louisiana~8K1.05×
16Ohio~20K1.04×
17Michigan~20K1.04×
18Rhode Island~2K1.04×
19Vermont~1K1.04×
20California~60K1.02×
21Minnesota~8K1.02×
22Kentucky~7K1.02×
23Oklahoma~6K1.02×
24New Jersey~10K1.01×
25New Hampshire~2K1.01×
26Delaware~2K1.01×
27Mississippi~5K1.00×
28Colorado~9K0.99×
29Maine~2K0.99×
30Nebraska~3K0.98×
31West Virginia~3K0.98×
32Alaska~1K0.98×
33Nevada~5K0.97×
34Kansas~4K0.97×
35Alabama~8K0.96×
36Utah~5K0.96×
37Arkansas~4K0.96×
38Iowa~4K0.96×
39Texas~50K0.95×
40Tennessee~10K0.95×
41South Carolina~8K0.95×
42Wisconsin~8K0.95×
43Montana~1K0.95×
44North Dakota~1K0.95×
45Arizona~10K0.94×
46South Dakota~1K0.94×
47Idaho~3K0.93×
48Hawaii~2K0.93×
49New Mexico~3K0.91×
50Florida~30K0.86×
Fig. 06

Affinity by region

Affinity by region — The New Normal (TV series), United States
0.86×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The New Normal (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The New Normal (TV series) audience
#·InterestCategoryAffinity×
01Gangs of New YorkMovies & TV105.70×
02Boy GeorgeMusic & Radio28.41×
03RocketManMovies & TV27.61×
04Kristen StewartMovies & TV26.29×
05Evan PetersMovies & TV26.16×
06Sarah PaulsonMovies & TV25.39×
07Taron EgertonMovies & TV20.00×
08A Beautiful Mind (film)Movies & TV20.00×
09Cara DelevingneFashion & Accessoires18.63×
10Debbie HarryMusic & Radio18.09×
11The DepartedMovies & TV17.76×
12Safelite AutoGlassCars & Mobility16.06×
13Sustainable energyHome & Garden14.96×
14Boogie NightsMovies & TV14.94×
15There Will Be BloodMovies & TV14.68×
16Michelle MonaghanMovies & TV14.37×
17Renewable energyBusiness & Career9.07×
18FedExBusiness & Career5.15×
19Mortgage loansBusiness & Career2.91×
20PinterestInternet & Social Media2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The New Normal (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The New Normal (TV series) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.12×
Family OrientationCONSERVATISM2.22×
IndividualismJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The New Normal (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.80×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The New Normal (TV series) have in United States?

The New Normal (TV series) has an estimated audience of 542,330 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The New Normal (TV series) viewers?

60.0% of The New Normal (TV series) fans are female, 40.0% are male, with an average age of 43.6 years.

03

Which brands do The New Normal (TV series) fans like most?

The New Normal (TV series) fans show strongest brand affinity for Gangs of New York (105.7×), Sustainable energy (14.96×), and Boy George (28.41×) over the country average.

04

Where do The New Normal (TV series) fans live in United States?

The New Normal (TV series) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The New Normal (TV series) fans also like?

Beyond The New Normal (TV series) itself, the audience over-indexes on Sustainable energy (14.96×), Boy George (28.41×), Kristen Stewart (26.29×), and Renewable energy (9.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The New Normal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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