The New Normal (TV series) Audience in United States
The New Normal (TV series) has an estimated audience of 559,583 people in United States. 60.0% are female, 40.0% are male, average age 43.6. Top regions: California, Texas, New York. Top brand affinities: Google Photos, The Fillmore, Steampunk, Goop, Grinch.
The average The New Normal (TV series) fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Photos, The Fillmore, Steampunk, with strongest over-indexing on Google Photos (4.63× the country average). Demographically, the The New Normal (TV series) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The New Normal (TV series) fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.6 |
| Estimated audience size | 559,583 |
Audience persona
The typical The New Normal (TV series) fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Google Photos.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 67,462 | 1.1× |
| Texas | 48,748 | 1.01× |
| New York | 38,257 | 1.22× |
| Florida | 36,052 | 0.95× |
| Illinois | 22,311 | 1.2× |
| Pennsylvania | 22,212 | 1.18× |
| Georgia | 19,360 | 1.12× |
| Ohio | 19,144 | 1.11× |
| North Carolina | 16,962 | 1.01× |
| New Jersey | 16,171 | 1.14× |
| Michigan | 16,115 | 1.1× |
| Washington | 14,672 | 1.31× |
| Virginia | 14,592 | 1.07× |
| Massachusetts | 14,214 | 1.29× |
| Indiana | 11,318 | 1.11× |
| Maryland | 11,199 | 1.16× |
| Arizona | 11,057 | 0.97× |
| Tennessee | 10,456 | 0.93× |
| Missouri | 9,392 | 1.04× |
| Wisconsin | 8,600 | 1.02× |
| Minnesota | 8,448 | 1.05× |
| Oregon | 8,206 | 1.28× |
| South Carolina | 7,837 | 0.93× |
| Kentucky | 7,651 | 1.09× |
| Colorado | 7,636 | 0.87× |
| Louisiana | 6,983 | 0.97× |
| Alabama | 6,900 | 0.88× |
| Oklahoma | 6,600 | 1.06× |
| Connecticut | 6,208 | 1.11× |
| Nevada | 4,932 | 0.91× |
| Utah | 4,652 | 0.93× |
| Iowa | 4,241 | 0.92× |
| Arkansas | 4,204 | 0.91× |
| Mississippi | 3,991 | 0.87× |
| Kansas | 3,952 | 0.9× |
| Nebraska | 2,487 | 0.89× |
| New Hampshire | 2,408 | 1.09× |
| Idaho | 2,380 | 0.85× |
| Maine | 2,261 | 1.13× |
| West Virginia | 2,232 | 0.86× |
| Washington, District of Columbia | 2,064 | 1.23× |
| New Mexico | 2,048 | 0.73× |
| Rhode Island | 1,966 | 1.1× |
| Hawaii | 1,617 | 0.67× |
| Delaware | 1,553 | 1.01× |
| Montana | 1,156 | 0.74× |
| Alaska | 1,061 | 0.89× |
| Vermont | 998 | 1.02× |
| South Dakota | 935 | 0.72× |
| North Dakota | 889 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Photos | 4.63× | Technology & Electronics |
| The Fillmore | 23.67× | Music & Radio |
| Steampunk | 7.75× | Fashion & Accessoires |
| Goop | 7.93× | Internet & Social Media |
| Grinch | 5.35× | Movies & TV |
| Israel | 2.43× | Travel & Leisure |
| Wok | 5.98× | Food & Beverages |
| Grace Slick | 7.25× | Music & Radio |
| Home equity | 1.51× | Home & Garden |
| La Jolla | 6.94× | Travel & Leisure |
| Hemnet | 9.14× | Home & Garden |
| Home staging | 3.45× | Home & Garden |
| Vocal harmony | 2.94× | Music & Radio |
| Parral, Chihuahua | 9.44× | Travel & Leisure |
| Personalised Gifts | 2.73× | Home & Garden |
| Hang Seng Index | 8.15× | Business & Career |
| Google Home | 3.96× | Technology & Electronics |
| Javier Sierra | 81.72× | Literature |
| headspace | 5.41× | Health |
| Morphine (band) | 4.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.31 |
| Need for Security | CONSERVATISM | 1.64 |
| Career Orientation | POWER | 1.58 |
| Extroversion | THRILL | 1.54 |
| Travelling | THRILL | 1.44 |
| Community Orientation | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 24.7% |
| United States | 24.4% |
| Japan | 14.5% |
See The New Normal (TV series) audiences in other countries
- The New Normal (TV series) — Germany
- The New Normal (TV series) — United Kingdom
- The New Normal (TV series) — France
- The New Normal (TV series) — Italy
- The New Normal (TV series) — Spain
- The New Normal (TV series) — Brazil
- The New Normal (TV series) — Japan
- The New Normal (TV series) — South Korea
- The New Normal (TV series) — India
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Frequently asked questions
How many fans does The New Normal (TV series) have in United States?
The New Normal (TV series) has an estimated audience of 559,583 people in United States, concentrated in California and Texas.
What is the gender split and age of The New Normal (TV series) fans?
60.0% of The New Normal (TV series) fans are female, 40.0% are male, with an average age of 43.6 years.
Which brands do The New Normal (TV series) fans like most?
The New Normal (TV series) fans show strongest brand affinity for Google Photos (4.63×), The Fillmore (23.67×), and Steampunk (7.75×) over the country average.
Where do The New Normal (TV series) fans live in United States?
The New Normal (TV series) fans in United States are most concentrated in California (reach 67,462), Texas (reach 48,748), and New York (reach 38,257). These three regions account for the largest share of the active audience.
What other brands do The New Normal (TV series) fans also like?
Beyond The New Normal (TV series) itself, the audience over-indexes on The Fillmore (23.67×), Steampunk (7.75×), Goop (7.93×), and Grinch (5.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The New Normal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.