A data profile of the people who buy, follow and care about Lotterywest in Australia — modelled from more than twelve digital signal sources. Lotterywest has an estimated audience of 2,190,813 people in Australia.
Lotterywest has an estimated audience of 2,190,813 people in Australia. 58.4% are female, 41.6% are male, average age 46.5. Top brand affinities: Powerball, Keno, Australia Post, Singapore Airlines, National Australia Bank.
Top brand affinities include Powerball, Keno, Australia Post, with strongest over-indexing on Powerball (19.61× the country average).
Demographically, the Lotterywest audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Lotterywest fan in Australia is more female, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Powerball.
The key figures that characterise the Lotterywest profile in Australia.
58.4% are female, 41.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 46.5 |
| Estimated audience size | 2,190,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Lotterywest audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 96.0% |
| Germany | 1.2% |
| United Kingdom | 0.5% |
The strongest cross-interests of the Lotterywest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Powerball | Games | 19.61× | ||
| 02 | Keno | Games | 10.78× | ||
| 03 | Tobey Maguire | Movies & TV | 7.28× | ||
| 04 | Legally Blonde | Movies & TV | 6.17× | ||
| 05 | Energy bar | Food & Beverages | 4.53× | ||
| 06 | Google News | News | 3.40× | ||
| 07 | Jason Bateman | Movies & TV | 3.05× | ||
| 08 | Fertilizer | Home & Garden | 2.99× | ||
| 09 | Lottery | Games | 2.74× | ||
| 10 | West Coast Eagles | Sports | 2.53× | ||
| 11 | Home automation | Technology & Electronics | 2.52× | ||
| 12 | Public security | Politics & Society | 2.49× | ||
| 13 | Casino | Games | 2.33× | ||
| 14 | Singapore Airlines | Travel & Leisure | 2.22× | ||
| 15 | Microwave oven | Home & Garden | 2.01× | ||
| 16 | Breaking news | Movies & TV | 1.89× | ||
| 17 | National Australia Bank | Business & Career | 1.83× | ||
| 18 | Australia Post | Business & Career | 1.65× | ||
| 19 | Aldi | Shopping | 1.63× | ||
| 20 | Wikipedia | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.86× | |
| Extroversion | THRILL | 1.65× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Career Orientation | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Lotterywest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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