Rascasse Audience Intelligence

Joe Rogan Audience in United States

Joe Rogan has an estimated audience of 6.9M people in United States.

#4among Martial art in United States#381among people in United States#417in Sports

The average Joe Rogan fan in United States is 39.0 years old, more male, and lives primarily in California.

By number of fans, Joe Rogan ranks #5 among the 751 objects in Martial art in United States — 9.7× the group median.

Its fans are 2.2 years older than the group average of 36.8.

Women make up 35.2% of the fan base, 13.5 percentage points more than the group average.

Compared with the other 750 objects in Martial art, Joe Rogan fans stand out for their interest in Ben Shapiro, Kid Rock and Heavyweight (MMA).

Interest is seasonal: January, February and November account for 38% of the year's searches, May is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Nate Diaz, Ben Shapiro, Kid Rock, with strongest over-indexing on Nate Diaz (5.1× the country average).

Demographically, the Joe Rogan audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Sports Activity.

The typical Joe Rogan fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Nate Diaz.

Category: Sports · Type: Person · Subtype: Martial art

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.9M
in United States
Gender
35.2%♀
64.8% male
Age
39.0
average years
Country rank
#5037
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Joe Rogan fans

35.2% are female, 64.8% are male, average age 39.0.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Joe Rogan audience in United States
MetricValue
Female35.2%
Male64.8%
Average age39.0
Estimated audience size6.9M
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Joe Rogan audience in United States
Age bracketShare%
16-2422%
25-3421%
35-4420%
45-5419%
55+19%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Joe Rogan audience comes from United States.

Worldwide audience distribution share by country for Joe Rogan
CountryShare
United States53.6%
Canada6.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Joe Rogan fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~50K1.20×
02Massachusetts~200K1.18×
03Oregon~100K1.18×
04Washington~200K1.17×
05New Hampshire~30K1.16×
06Montana~30K1.15×
07Minnesota~100K1.10×
08Utah~70K1.08×
09Maine~30K1.08×
10Colorado~100K1.07×
11Connecticut~80K1.06×
12Pennsylvania~300K1.05×
13Michigan~200K1.05×
14California~800K1.04×
15New Jersey~200K1.04×
16Arizona~200K1.04×
17Illinois~300K1.03×
18Ohio~200K1.02×
19Missouri~100K1.02×
20Oklahoma~80K1.02×
21Iowa~70K1.02×
22Texas~500K1.01×
23Nevada~70K1.01×
24Alaska~10K1.01×
25Tennessee~100K1.00×
26Wisconsin~100K1.00×
27Kentucky~90K1.00×
28New York~400K0.99×
29Indiana~100K0.98×
30Rhode Island~20K0.98×
31North Dakota~20K0.98×
32Washington, District of Columbia~10K0.98×
33Vermont~10K0.98×
34Hawaii~30K0.97×
35Kansas~60K0.96×
36South Dakota~20K0.96×
37Florida~400K0.95×
38Virginia~200K0.95×
39Nebraska~40K0.95×
40Arkansas~60K0.93×
41South Carolina~100K0.92×
42New Mexico~40K0.92×
43North Carolina~200K0.91×
44West Virginia~30K0.91×
45Georgia~200K0.89×
46Louisiana~80K0.87×
47Alabama~90K0.86×
48Maryland~100K0.84×
49Delaware~20K0.80×
50Mississippi~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Joe Rogan, United States
0.78×1.00×1.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Joe Rogan audience vs. the country average
#·InterestCategoryAffinity×
01Nate DiazSports5.10×
02Ben ShapiroPolitics & Society3.28×
03Kid RockMusic & Radio3.15×
04Conor McGregorSports3.13×
05Heavyweight (MMA)Sports2.65×
06JudoSports2.00×
07DuckDuckGoInternet & Social Media1.92×
08GrapplingSports1.89×
09Adam SandlerMovies & TV1.83×
10Ultimate Fighting ChampionshipSports1.72×
11Chuck NorrisMovies & TV1.66×
12Self-defenseSports1.66×
13United States SenatePolitics & Society1.65×
14WrestlingSports1.64×
15Fishing tackleSports1.60×
16Mixed martial artsSports1.59×
17Jimmy KimmelMovies & TV1.58×
18FireplaceHome & Garden1.58×
19Fly fishingSports1.56×
20Combat sportSports1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Joe Rogan audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Joe Rogan audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.23×
Sports ActivityPOWER1.13×
SustainabilityBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Joe Rogan audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
CreativityOPEN0.91×
IndividualismJOY0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Martial art audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Joe Rogan over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/joe-rogan-15874” · Methodology