A data profile of the people who buy, follow and care about Squawk Box in Brazil — modelled from more than twelve digital signal sources. Squawk Box has an estimated audience of 6,364,528 people in Brazil.
Squawk Box has an estimated audience of 6,364,528 people in Brazil. 54.7% are female, 45.3% are male, average age 47.9.
The key figures that characterise the Squawk Box profile in Brazil.
54.7% are female, 45.3% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 47.9 |
| Estimated audience size | 6,364,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Squawk Box audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.6% |
| United States | 2.9% |
| United Kingdom | 0.2% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Squawk Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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