Rascasse Audience Intelligence

Tennis Channel Audience Demographics in United States

Tennis Channel has an estimated audience of 1.8M people in United States.

#159among TV channels in United States#1385in Sports

The average Tennis Channel fan in United States is 44.9 years old, balanced, and lives primarily in California.

Interest is seasonal: March, May and June account for 46% of the year's searches, December is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Italian Open (tennis), Tennis Express, Madrid Open (tennis), with strongest over-indexing on Italian Open (tennis) (71.35× the country average).

Demographically, the Tennis Channel audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Mindfulness.

The typical Tennis Channel fan in United States is balanced, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for Italian Open (tennis).

Category: Sports · Type: TV Channel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
49.0%♀
51.0% male
Age
44.9
average years
Country rank
#15357
among all objects in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Tennis Channel

49.0% are female, 51.0% are male, average age 44.9.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Tennis Channel audience in United States
MetricValue
Female49.0%
Male51.0%
Average age44.9
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Tennis Channel audience in United States
Age bracketShare%
16-2413%
25-3414%
35-4416%
45-5422%
55+35%
Fig. 04

Worldwide distribution

43.2%

of the worldwide Tennis Channel audience comes from United States.

Worldwide audience distribution share by country for Tennis Channel
CountryShare
United States43.2%
United Kingdom7.4%
Spain6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tennis Channel fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K2.29×
02New York~200K2.06×
03Vermont~6K1.80×
04Florida~200K1.66×
05Connecticut~30K1.65×
06California~300K1.60×
07Massachusetts~60K1.52×
08New Jersey~70K1.46×
09Maryland~50K1.45×
10Georgia~80K1.30×
11Virginia~60K1.27×
12Rhode Island~7K1.26×
13Maine~9K1.25×
14North Carolina~70K1.18×
15New Hampshire~8K1.16×
16South Carolina~30K1.14×
17Colorado~30K1.03×
18Delaware~5K1.02×
19Illinois~70K1.01×
20Ohio~60K0.98×
21Oregon~20K0.98×
22New Mexico~10K0.98×
23Nevada~20K0.97×
24Washington~40K0.96×
25Pennsylvania~60K0.92×
26Kansas~10K0.92×
27Hawaii~7K0.90×
28Arizona~30K0.85×
29Louisiana~20K0.85×
30Texas~100K0.82×
31Alabama~20K0.82×
32Idaho~8K0.82×
33Kentucky~20K0.81×
34Utah~10K0.80×
35Michigan~40K0.79×
36Indiana~30K0.79×
37Minnesota~20K0.79×
38Montana~5K0.78×
39Mississippi~10K0.76×
40Tennessee~30K0.73×
41Arkansas~10K0.73×
42Missouri~20K0.71×
43Alaska~3K0.69×
44Wisconsin~20K0.68×
45Nebraska~7K0.68×
46North Dakota~3K0.67×
47West Virginia~6K0.65×
48South Dakota~3K0.65×
49Oklahoma~10K0.60×
50Iowa~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Tennis Channel, United States
0.58×1.00×2.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tennis Channel audience vs. the country average
#·InterestCategoryAffinity×
01Italian Open (tennis)Sports71.35×
02Tennis ExpressShopping70.30×
03Madrid Open (tennis)Sports70.17×
04Monica SelesSports56.46×
05International Tennis FederationSports53.77×
06Iga SwiatekSports51.06×
07Miami Open (tennis)Sports50.91×
08Elina SvitolinaSports48.33×
09Andre AgassiSports47.84×
10John McEnroeSports47.83×
11Steffi GrafSports42.14×
12United States Tennis AssociationSports40.18×
13Frances TiafoeSports37.15×
14Madison KeysSports35.32×
15Aryna SabalenkaSports34.45×
16Jannik SinnerSports32.47×
17Ben SheltonSports30.59×
18Australian OpenSports23.63×
19The Championships, WimbledonSports22.93×
20Coco GauffSports15.18×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tennis Channel audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tennis Channel audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.42×
MindfulnessBALANCE1.73×
Sports ActivityPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tennis Channel audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Convenience OrientationPREMIUM1.01×
Family OrientationCONSERVATISM1.08×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tennis Channel over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tennis-channel-84669” · Methodology