A data profile of the people who buy, follow and care about a1 in Switzerland — modelled from more than twelve digital signal sources. a1 has an estimated audience of 944,029 people in Switzerland.
a1 has an estimated audience of 944,029 people in Switzerland. 59.6% are female, 40.4% are male, average age 48.2.
The key figures that characterise the a1 profile in Switzerland.
59.6% are female, 40.4% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 48.2 |
| Estimated audience size | 944,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 37% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for a1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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