a1 Audience in United States

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a1 has an estimated audience of 388,212 people in United States. 56.0% are female, 44.0% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Justice, Racing, Litter box, IS (Infinite Stratos), Jumia.

The average a1 fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justice, Racing, Litter box, with strongest over-indexing on Justice (2.24× the country average). Demographically, the a1 audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of a1 fans

Demographic split for a1 audience in United States
MetricValue
Female56.0%
Male44.0%
Average age31.5
Estimated audience size388,212

Audience persona

The typical a1 fan in United States is more female, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for a1 in United States
RegionReachAffinity
California49,3381.16×
Texas35,9541.08×
Florida22,3040.85×
New York19,2360.89×
Ohio16,3981.37×
Georgia14,4071.2×
Pennsylvania12,8990.99×
Illinois11,7860.91×
North Carolina11,4670.98×
Michigan9,9110.98×
Tennessee9,2181.18×
New Jersey9,1680.93×
Washington8,4901.09×
Virginia8,2760.88×
Missouri8,0111.28×
Arizona7,7740.98×
Massachusetts7,5180.98×
Indiana7,1461.01×
Maryland6,7251.01×
Colorado6,4301.05×
Alabama5,8121.07×
South Carolina5,7900.99×
Utah5,4491.57×
Louisiana5,3671.07×
Connecticut5,2001.34×
Oregon4,9361.11×
Wisconsin4,6450.8×
Minnesota4,6060.83×
Arkansas4,3021.34×
Oklahoma4,0270.93×
Iowa3,8771.21×
Kentucky3,7710.77×
Mississippi3,4331.07×
Nevada3,3400.89×
Kansas2,8200.92×
New Mexico2,1811.12×
Nebraska2,1101.08×
Idaho1,7450.9×
Hawaii1,6300.98×
West Virginia1,4100.78×
Washington, District of Columbia1,3351.14×
Maine1,2410.89×
Rhode Island1,2361×
New Hampshire1,2350.81×
Alaska8811.06×
Montana8510.79×
South Dakota8230.92×
Delaware8140.76×
Vermont5300.78×
North Dakota4860.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for a1 audience
BrandAffinityCategory
Justice2.24×Politics & Society
Racing1.96×Cars & Mobility
Litter box1.52×Pets & Animals
IS (Infinite Stratos)1.53×Literature
Jumia6.45×Fashion & Accessoires
Commercial mortgage1.92×Business & Career
Lebanese cuisine1.86×Food & Beverages
Ural Mountains3.05×Travel & Leisure
REO Speedwagon1.67×Music & Radio
Brittney Griner1.52×Sports
Asajj Ventress2.45×Movies & TV
The Professor (Gilligan's Island)1.96×
Parma1.66×Travel & Leisure
Jebel Ali Free Zone6.77×Business & Career
Duranguense1.52×Music & Radio
Michael Jr. Comedy2.89×Movies & TV
CAD/CAM dentistry1.62×Health
Bus Driver (video game)1.51×Games
John James Audubon1.82×Literature
Chengdu1.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by a1 audience
TraitClusterScore
ExtroversionTHRILL1.47
SpiritualityBALANCE1.28
LGBTQ+ IdentityOPEN1.19
Need for SecurityCONSERVATISM1.19
TraditionCONSERVATISM1.16
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for a1
CountryShare
Italy19.3%
Japan17.0%
Switzerland14.7%

See a1 audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does a1 have in United States?

a1 has an estimated audience of 388,212 people in United States, concentrated in California and Texas.

What is the gender split and age of a1 fans?

56.0% of a1 fans are female, 44.0% are male, with an average age of 31.5 years.

Which brands do a1 fans like most?

a1 fans show strongest brand affinity for Justice (2.24×), Racing (1.96×), and Litter box (1.52×) over the country average.

Where do a1 fans live in United States?

a1 fans in United States are most concentrated in California (reach 49,338), Texas (reach 35,954), and Florida (reach 22,304). These three regions account for the largest share of the active audience.

What other brands do a1 fans also like?

Beyond a1 itself, the audience over-indexes on Racing (1.96×), Litter box (1.52×), IS (Infinite Stratos) (1.53×), and Jumia (6.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for a1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.