Rascasse Audience Intelligence

a1 Target Market in United States

Name: a1 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about a1 in United States — modelled from more than twelve digital signal sources. a1 has an estimated audience of 396,296 people in United States.

#4325among Brand in United States #1096in Technology & Electronics

The average a1 fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anne Hathaway, Cooking, Britney Spears, with strongest over-indexing on Anne Hathaway (4.89× the country average).

Demographically, the a1 audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical a1 fan in United States is more female, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Anne Hathaway.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the a1 profile in United States.

Audience size

396K

in United States

Gender

56.0%♀

44.0% male

Age

31.5

average years

Country rank

#41830

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of a1

56.0% are female, 44.0% are male, average age 31.5.

Fig. 02

Gender split

56.0%

Female

44.0%

Male

Demographic split for a1 audience in United States
Metric	Value
Female	56.0%
Male	44.0%
Average age	31.5
Estimated audience size	396,296

Fig. 03

Age distribution

Age distribution of the a1 audience in United States
Age bracket	Share	%
16-19		35%
20-29		29%
30-39		18%
40-49		10%
50+		7%

Fig. 04

Worldwide distribution

6.1%

of the worldwide a1 audience comes from United States.

Worldwide audience distribution share by country for a1
Country	Share
Italy	19.1%
Japan	17.0%
Switzerland	14.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the a1 audience in United States is strongest.

Fig. 05

Top regions by affinity

a1 customers by region in United States
#	Region	Reach	×
01	Utah	~6K	1.78×
02	New Mexico	~3K	1.53×
03	Arkansas	~4K	1.40×
04	Colorado	~8K	1.38×
05	Tennessee	~10K	1.37×
06	Mississippi	~4K	1.24×
07	Ohio	~10K	1.23×
08	Georgia	~10K	1.21×
09	South Carolina	~7K	1.21×
10	California	~50K	1.20×
11	Alaska	<1K	1.17×
12	Connecticut	~5K	1.16×
13	Hawaii	~2K	1.15×
14	Alabama	~6K	1.13×
15	Arizona	~9K	1.10×
16	Missouri	~7K	1.10×
17	Texas	~40K	1.09×
18	Washington	~8K	1.09×
19	North Carolina	~10K	1.08×
20	Indiana	~7K	1.03×
21	Maryland	~7K	1.00×
22	Iowa	~3K	0.98×
23	Louisiana	~5K	0.97×
24	Kentucky	~5K	0.97×
25	Delaware	~1K	0.97×
26	Oregon	~4K	0.95×
27	Florida	~20K	0.92×
28	Oklahoma	~4K	0.91×
29	Kansas	~3K	0.91×
30	Nebraska	~2K	0.91×
31	Virginia	~8K	0.89×
32	Massachusetts	~7K	0.89×
33	Idaho	~2K	0.89×
34	Nevada	~3K	0.88×
35	Rhode Island	~1K	0.88×
36	Montana	<1K	0.88×
37	South Dakota	<1K	0.88×
38	Pennsylvania	~10K	0.87×
39	Illinois	~10K	0.87×
40	Washington, District of Columbia	~1K	0.86×
41	Vermont	<1K	0.86×
42	New Jersey	~8K	0.85×
43	New Hampshire	~1K	0.84×
44	Michigan	~8K	0.82×
45	West Virginia	~1K	0.81×
46	New York	~20K	0.80×
47	Maine	~1K	0.80×
48	North Dakota	<1K	0.79×
49	Minnesota	~4K	0.70×
50	Wisconsin	~4K	0.68×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the a1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for a1 audience
#	Interest	Category	×
01	Teyana Taylor	Movies & TV	5.42×
02	Anne Hathaway	Movies & TV	4.89×
03	Internet celebrity	Internet & Social Media	3.70×
04	Britney Spears	Music & Radio	3.23×
05	Hard rock	Music & Radio	2.61×
06	T-Mobile	Technology & Electronics	2.29×
07	TV talkshows	Movies & TV	2.19×
08	Horror movies	Movies & TV	2.16×
09	Religion	Business & Career	1.98×
10	Documentary movies	Movies & TV	1.84×
11	EBay	Shopping	1.81×
12	Country music	Music & Radio	1.73×
13	Walmart	Shopping	1.72×
14	Breaking news	Movies & TV	1.69×
15	Cooking	Food & Beverages	1.61×
16	CNN	Movies & TV	1.59×
17	Home improvement	Home & Garden	1.58×
18	Furniture	Home & Garden	1.58×
19	Pinterest	Internet & Social Media	1.54×
20	American football	Sports	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the a1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by a1 audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.98×
Career Orientation	POWER	1.78×
Tradition	CONSERVATISM	1.76×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by a1 audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.34×
Design Affinity	PREMIUM	0.37×
Sustainability	BALANCE	0.51×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is a1's target market in United States?

a1's target market in United States covers an estimated 396,296 people, concentrated in California and Texas.

What is the gender split and age of a1 customers?

56.0% of the a1 audience are female, 44.0% are male, with an average age of 31.5 years.

Which brands do a1 fans like most?

a1 fans show strongest brand affinity for Anne Hathaway (4.89×), Cooking (1.61×), and Britney Spears (3.23×) over the country average.

Where do a1 fans live in United States?

a1 fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do a1 fans also like?

Beyond a1 itself, the audience over-indexes on Cooking (1.61×), Britney Spears (3.23×), Internet celebrity (3.7×), and T-Mobile (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

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Macy's (79,019,110)
EBay (75,427,823)
Costco (72,175,459)

See a1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for a1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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