Rascasse Audience Intelligence

Cycling Audience in Switzerland

A data profile of the people who buy, follow and care about Cycling in Switzerland — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 1,047,932 people in Switzerland.

#9among Sport in Switzerland
#334among Topic in Switzerland
#49in Sports

The average Cycling fan in Switzerland is 41.6 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cycling profile in Switzerland.

Audience size
1M
in Switzerland
Gender
41.5%♀
58.5% male
Age
41.6
average years
Country rank
#495
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cycling fans

41.5% are female, 58.5% are male, average age 41.6.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Cycling audience in Switzerland
MetricValue
Female41.5%
Male58.5%
Average age41.6
Estimated audience size1,047,932
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Cycling audience in Switzerland
Age bracketShare%
16-1913%
20-2920%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Cycling audience comes from Switzerland.

Worldwide audience distribution share by country for Cycling
CountryShare
United States19.0%
Japan5.8%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cycling audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Cycling fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~300K1.59×
02Canton of Zug~20K1.20×
03Appenzell Innerrhoden~2K1.20×
04Canton of Bern~100K1.15×
05Uri~4K1.09×
06Canton of Glarus~4K1.08×
07Basel-City~40K1.07×
08Canton of Nidwalden~4K1.07×
09Canton of Obwalden~4K1.06×
10Appenzell Ausserrhoden~5K1.05×
11Canton of St. Gallen~50K1.03×
12Canton of Geneva~70K0.99×
13Jura~7K0.99×
14Graubünden~20K0.98×
15Vaud~100K0.97×
16Thurgau~30K0.97×
17Schwyz~10K0.97×
18Schaffhausen~8K0.97×
19Luzern~40K0.96×
20Solothurn~30K0.96×
21Aargau~60K0.94×
22Basel-Landschaft~20K0.93×
23Neuchatel~20K0.90×
24Valais~40K0.88×
25Fribourg~30K0.87×
26Ticino~40K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Switzerland

See Cycling audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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