A data profile of the people who buy, follow and care about Mattress in Colombia — modelled from more than twelve digital signal sources. Mattress has an estimated audience of 2,419,146 people in Colombia.
Mattress has an estimated audience of 2,419,146 people in Colombia. 66.3% are female, 33.7% are male, average age 39.8.
The key figures that characterise the Mattress profile in Colombia.
66.3% are female, 33.7% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 39.8 |
| Estimated audience size | 2,419,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Mattress audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 7.8% |
| United Kingdom | 4.5% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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