A data profile of the people who buy, follow and care about Pulzo in Colombia — modelled from more than twelve digital signal sources. Pulzo has an estimated audience of 3,070,633 people in Colombia.
Pulzo has an estimated audience of 3,070,633 people in Colombia. 55.6% are female, 44.4% are male, average age 39.4.
Demographically, the Pulzo audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The key figures that characterise the Pulzo profile in Colombia.
55.6% are female, 44.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 39.4 |
| Estimated audience size | 3,070,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Pulzo audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 78.7% |
| United States | 8.1% |
| Spain | 5.9% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.15× | |
| Family Orientation | CONSERVATISM | 1.14× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Extroversion | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Pulzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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