A data profile of the people who buy, follow and care about Pulzo in United States — modelled from more than twelve digital signal sources. Pulzo has an estimated audience of 316,738 people in United States.
The average Pulzo fan in United States is 41.3 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, New Jersey, Texas.
Top brand affinities include FIFA World Cup, El País, Prison Break, with strongest over-indexing on FIFA World Cup (5.61× the country average).
Demographically, the Pulzo audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pulzo fan in United States is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Pulzo profile in United States.
40.6% are female, 59.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 41.3 |
| Estimated audience size | 316,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 28% | |
| 40-49 | 26% | |
| 50+ | 18% |
of the worldwide Pulzo audience comes from United States.
| Country | Share |
|---|---|
| Colombia | 78.7% |
| United States | 8.1% |
| Spain | 5.9% |
Where the Pulzo audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~100K | 6.00× | |
| 02 | New Jersey | ~40K | 4.64× | |
| 03 | Idaho | ~4K | 2.79× | |
| 04 | Washington, District of Columbia | ~3K | 2.64× | |
| 05 | Maryland | ~10K | 2.12× | |
| 06 | Georgia | ~20K | 1.72× | |
| 07 | New Mexico | ~3K | 1.67× | |
| 08 | New York | ~30K | 1.57× | |
| 09 | Massachusetts | ~8K | 1.34× | |
| 10 | Virginia | ~10K | 1.30× | |
| 11 | Texas | ~30K | 1.24× | |
| 12 | Arizona | ~8K | 1.17× | |
| 13 | Tennessee | ~7K | 1.13× | |
| 14 | North Dakota | <1K | 1.04× | |
| 15 | Alaska | <1K | 1.01× | |
| 16 | Montana | <1K | 0.98× | |
| 17 | Vermont | <1K | 0.98× | |
| 18 | South Dakota | <1K | 0.97× | |
| 19 | California | ~30K | 0.95× | |
| 20 | Colorado | ~5K | 0.93× | |
| 21 | Hawaii | ~1K | 0.93× | |
| 22 | Rhode Island | <1K | 0.93× | |
| 23 | Delaware | <1K | 0.93× | |
| 24 | South Carolina | ~4K | 0.92× | |
| 25 | West Virginia | ~1K | 0.92× | |
| 26 | New Hampshire | ~1K | 0.91× | |
| 27 | Maine | ~1K | 0.91× | |
| 28 | Nebraska | ~1K | 0.90× | |
| 29 | Mississippi | ~2K | 0.88× | |
| 30 | Arkansas | ~2K | 0.88× | |
| 31 | Kansas | ~2K | 0.87× | |
| 32 | Iowa | ~2K | 0.86× | |
| 33 | Oklahoma | ~3K | 0.85× | |
| 34 | Connecticut | ~3K | 0.85× | |
| 35 | Louisiana | ~3K | 0.84× | |
| 36 | Kentucky | ~3K | 0.84× | |
| 37 | Nevada | ~3K | 0.82× | |
| 38 | Utah | ~2K | 0.82× | |
| 39 | Wisconsin | ~4K | 0.80× | |
| 40 | Alabama | ~4K | 0.80× | |
| 41 | Oregon | ~3K | 0.80× | |
| 42 | Illinois | ~8K | 0.79× | |
| 43 | Indiana | ~5K | 0.79× | |
| 44 | Michigan | ~6K | 0.77× | |
| 45 | Missouri | ~4K | 0.76× | |
| 46 | Minnesota | ~3K | 0.76× | |
| 47 | Washington | ~5K | 0.73× | |
| 48 | Pennsylvania | ~8K | 0.70× | |
| 49 | Ohio | ~7K | 0.69× | |
| 50 | North Carolina | ~7K | 0.69× |
The strongest cross-interests of the Pulzo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El País | News | 30.53× | ||
| 02 | Copa Libertadores | Sports | 28.61× | ||
| 03 | Prison Break | Movies & TV | 24.62× | ||
| 04 | Saw (franchise) | Movies & TV | 16.65× | ||
| 05 | Madrid | Travel & Leisure | 11.39× | ||
| 06 | La Liga | Sports | 10.90× | ||
| 07 | Barcelona | Travel & Leisure | 10.08× | ||
| 08 | United Parcel Service | Business & Career | 6.38× | ||
| 09 | Las Vegas | Travel & Leisure | 5.63× | ||
| 10 | FIFA World Cup | Sports | 5.61× | ||
| 11 | Real Madrid C.F. | Sports | 4.59× | ||
| 12 | Spanish language | Politics & Society | 4.39× | ||
| 13 | Telecommunication | Technology & Electronics | 3.47× | ||
| 14 | T-Mobile | Technology & Electronics | 3.46× | ||
| 15 | Used car | Cars & Mobility | 3.46× | ||
| 16 | Smartphones | Technology & Electronics | 2.34× | ||
| 17 | Walmart | Shopping | 2.33× | ||
| 18 | Home improvement | Home & Garden | 2.18× | ||
| 19 | Alcoholic beverages | Food & Beverages | 2.06× | ||
| 20 | Cooking | Food & Beverages | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.28× | |
| Price Sensitivity | PREMIUM | 1.71× | |
| Urban Lifestyle | OPEN | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.53× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Design Affinity | PREMIUM | 0.69× |
Pulzo has an estimated audience of 316,738 people in United States, concentrated in Florida and New Jersey.
40.6% of Pulzo fans are female, 59.4% are male, with an average age of 41.3 years.
Pulzo fans show strongest brand affinity for FIFA World Cup (5.61×), El País (30.53×), and Prison Break (24.62×) over the country average.
Pulzo fans in United States are most concentrated in Florida (reach ~100K), New Jersey (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Pulzo itself, the audience over-indexes on El País (30.53×), Prison Break (24.62×), United Parcel Service (6.38×), and Las Vegas (5.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pulzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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