A data profile of the people who buy, follow and care about HBO MAX in Colombia — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 2,696,607 people in Colombia.
HBO MAX has an estimated audience of 2,696,607 people in Colombia. 49.0% are female, 51.0% are male, average age 34.7. Top brand affinities: Internet celebrity, Amazon Music, Bradley Cooper, Tom Hardy, Ryan Gosling.
Top brand affinities include Internet celebrity, Amazon Music, Bradley Cooper, with strongest over-indexing on Internet celebrity (1.6× the country average).
Demographically, the HBO MAX audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical HBO MAX fan in Colombia is balanced, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the HBO MAX profile in Colombia.
49.0% are female, 51.0% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 34.7 |
| Estimated audience size | 2,696,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide HBO MAX audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bradley Cooper | Movies & TV | 1.89× | ||
| 02 | Chris Pine | Movies & TV | 1.89× | ||
| 03 | Washington Commanders | Sports | 1.88× | ||
| 04 | Portsmouth F.C. | Sports | 1.85× | ||
| 05 | Tom Hardy | Movies & TV | 1.77× | ||
| 06 | Amazon Echo | Technology & Electronics | 1.72× | ||
| 07 | Better Call Saul | Movies & TV | 1.67× | ||
| 08 | Will Ferrell | Movies & TV | 1.63× | ||
| 09 | 23andMe | Health | 1.63× | ||
| 10 | Seth Rogen | Movies & TV | 1.62× | ||
| 11 | Lavazza | Food & Beverages | 1.61× | ||
| 12 | Dave Chappelle | Movies & TV | 1.61× | ||
| 13 | Internet celebrity | Internet & Social Media | 1.60× | ||
| 14 | True Detective | Movies & TV | 1.59× | ||
| 15 | Arctic Monkeys | Music & Radio | 1.59× | ||
| 16 | Oculus Rift | Technology & Electronics | 1.55× | ||
| 17 | Ryan Gosling | Movies & TV | 1.54× | ||
| 18 | Quentin Tarantino | Movies & TV | 1.53× | ||
| 19 | Amazon Music | Music & Radio | 1.52× | ||
| 20 | Jessica Alba | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.15× | |
| Career Orientation | POWER | 1.14× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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