A data profile of the people who buy, follow and care about Telemundo in Colombia — modelled from more than twelve digital signal sources. Telemundo has an estimated audience of 2,478,286 people in Colombia.
Telemundo has an estimated audience of 2,478,286 people in Colombia. 61.5% are female, 38.5% are male, average age 36.3. Top brand affinities: Rail transport, Non-alcoholic beverage, Atlético Madrid, Herbalism, Crystal Palace F.C..
Top brand affinities include Rail transport, Non-alcoholic beverage, Atlético Madrid, with strongest over-indexing on Rail transport (1.6× the country average).
Demographically, the Telemundo audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Telemundo fan in Colombia is more female, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Rail transport.
The key figures that characterise the Telemundo profile in Colombia.
61.5% are female, 38.5% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 36.3 |
| Estimated audience size | 2,478,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Telemundo audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 50.2% |
| Mexico | 15.5% |
| Colombia | 7.6% |
The strongest cross-interests of the Telemundo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Alba | Movies & TV | 1.97× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 03 | NHL | Sports | 1.72× | ||
| 04 | Crystal Palace F.C. | Sports | 1.68× | ||
| 05 | Herbalism | Health | 1.66× | ||
| 06 | Tabloid (newspaper format) | Literature | 1.64× | ||
| 07 | Real Sociedad | Sports | 1.64× | ||
| 08 | Rail transport | Travel & Leisure | 1.60× | ||
| 09 | Sevilla FC | Sports | 1.60× | ||
| 10 | New York Yankees | Sports | 1.60× | ||
| 11 | NASCAR | Sports | 1.60× | ||
| 12 | Getafe CF | Sports | 1.58× | ||
| 13 | Katy Perry | Music & Radio | 1.56× | ||
| 14 | Tom Cruise | Movies & TV | 1.55× | ||
| 15 | Sandra Bullock | Movies & TV | 1.52× | ||
| 16 | Johnny Depp | Movies & TV | 1.52× | ||
| 17 | Endangered species | Pets & Animals | 1.52× | ||
| 18 | Atlético Madrid | Sports | 1.51× | ||
| 19 | Jennifer Lopez | Music & Radio | 1.50× | ||
| 20 | Salma Hayek | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.76× | |
| Career Orientation | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Telemundo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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