Rascasse Audience Intelligence

Netflix Audience in Colombia

A data profile of the people who buy, follow and care about Netflix in Colombia — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 4,351,564 people in Colombia.

#4among TV / music streaming in Colombia
#1among TV Channel in Colombia
#17in Movies & TV

Netflix has an estimated audience of 4,351,564 people in Colombia. 52.2% are female, 47.8% are male, average age 34.0. Top brand affinities: Proxy server.

Top brand affinities include Proxy server, with strongest over-indexing on Proxy server (1.6× the country average).

Demographically, the Netflix audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Indulgence.

The typical Netflix fan in Colombia is balanced, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Proxy server.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Netflix profile in Colombia.

Audience size
4.4M
in Colombia
Gender
52.2%
47.8% male
Age
34.0
average years
Country rank
#272
TV Channel in Colombia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Netflix

52.2% are female, 47.8% are male, average age 34.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Netflix audience in Colombia
MetricValue
Female52.2%
Male47.8%
Average age34.0
Estimated audience size4,351,564
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Netflix audience in Colombia
Age bracketShare%
16-1931%
20-2924%
30-3919%
40-4914%
50+11%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Netflix audience comes from Colombia.

Worldwide audience distribution share by country for Netflix
CountryShare
United States15.2%
Brazil5.8%
China4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Netflix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Netflix audience
#·InterestCategoryAffinity×
01Proxy serverInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Netflix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Netflix audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.94×
IndulgenceJOY0.83×
Career OrientationPOWER0.79×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Netflix audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
IndividualismJOY0.52×
CreativityOPEN0.77×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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