A data profile of the people who buy, follow and care about Netflix in Colombia — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 4,351,564 people in Colombia.
Netflix has an estimated audience of 4,351,564 people in Colombia. 52.2% are female, 47.8% are male, average age 34.0. Top brand affinities: Proxy server.
Top brand affinities include Proxy server, with strongest over-indexing on Proxy server (1.6× the country average).
Demographically, the Netflix audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Netflix fan in Colombia is balanced, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Proxy server.
The key figures that characterise the Netflix profile in Colombia.
52.2% are female, 47.8% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.0 |
| Estimated audience size | 4,351,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Netflix audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Proxy server | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| Indulgence | JOY | 0.83× | |
| Career Orientation | POWER | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Individualism | JOY | 0.52× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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