Rascasse Audience Intelligence

SpongeBob SquarePants Audience in Colombia

A data profile of the people who buy, follow and care about SpongeBob SquarePants in Colombia — modelled from more than twelve digital signal sources. SpongeBob SquarePants has an estimated audience of 417,457 people in Colombia.

SpongeBob SquarePants has an estimated audience of 417,457 people in Colombia. 48.4% are female, 51.6% are male, average age 26.2. Top brand affinities: Nickelodeon, Internet celebrity, Minecraft, League of Legends, Virtual reality.

Top brand affinities include Nickelodeon, Internet celebrity, Minecraft, with strongest over-indexing on Nickelodeon (4.11× the country average).

Demographically, the SpongeBob SquarePants audience skews balanced with an average age of 26.2, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

The typical SpongeBob SquarePants fan in Colombia is balanced, around 26.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nickelodeon.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the SpongeBob SquarePants profile in Colombia.

Audience size
417K
in Colombia
Gender
48.4%♀
51.6% male
Age
26.2
average years
Country rank
#3659
Movie / TV Show / Series in Colombia
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SpongeBob SquarePants viewers

48.4% are female, 51.6% are male, average age 26.2.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for SpongeBob SquarePants audience in Colombia
MetricValue
Female48.4%
Male51.6%
Average age26.2
Estimated audience size417,457
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the SpongeBob SquarePants audience in Colombia
Age bracketShare%
16-1959%
20-2923%
30-398%
40-495%
50+4%
Fig. 04

Worldwide distribution

2.1%

of the worldwide SpongeBob SquarePants audience comes from Colombia.

Worldwide audience distribution share by country for SpongeBob SquarePants
CountryShare
United States24.2%
Mexico12.3%
Italy5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SpongeBob SquarePants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SpongeBob SquarePants audience
#·InterestCategoryAffinity×
01NickelodeonMovies & TV4.11×
02MinecraftGames3.23×
03Hello KittyKids & Family3.20×
04Crystal Palace F.C.Sports3.06×
05Nintendo SwitchGames2.88×
06League of LegendsGames2.60×
07DisneylandTravel & Leisure2.44×
08Beach soccerSports2.20×
09Spider-ManMovies & TV2.15×
10FortniteGames2.03×
11Henry CavillMovies & TV2.02×
12Internet celebrityInternet & Social Media1.98×
13Film festivalMovies & TV1.94×
14IndividualismPolitics & Society1.93×
15Virtual realityTechnology & Electronics1.83×
16Pay televisionMovies & TV1.66×
17Call of DutyGames1.60×
18GraffitiArts & Culture1.54×
19Arsenal F.C.Sports1.54×
20Role-playing gamesGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SpongeBob SquarePants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SpongeBob SquarePants audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
IndividualismJOY1.45×
Career OrientationPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SpongeBob SquarePants audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
Price SensitivityPREMIUM0.55×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for SpongeBob SquarePants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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