Rascasse Audience Intelligence

ADAC Racing Weekend Fan Demographics in Germany

ADAC Racing Weekend has an estimated audience of 14K people in Germany.

#320among Motorsport in Germany
#1571among events in Germany
#8762in Sports

The average ADAC Racing Weekend fan in Germany is 41.4 years old, more male, and lives primarily in Baden-Württemberg.

Its fans are 3.9 years older than the group average of 37.5.

Women make up 31.2% of the fan base, 4.0 percentage points more than the group average.

Compared with the other 1041 objects in Motorsport, ADAC Racing Weekend fans stand out for their interest in Niki Lauda, Hockenheimring and Nürburgring.

Interest is seasonal: April, June and July account for 41% of the year's searches, November is the quietest month.

Most fans live in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top affinities include Niki Lauda, Hockenheimring, Formula Two, with strongest over-indexing on Niki Lauda (38.57× the country average).

Demographically, the ADAC Racing Weekend audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical ADAC Racing Weekend fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Niki Lauda.

Category: Sports · Type: Event · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14K
in Germany
Gender
31.2%♀
68.8% male
Age
41.4
average years
Country rank
#90114
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of ADAC Racing Weekend fans

31.2% are female, 68.8% are male, average age 41.4.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for ADAC Racing Weekend audience in Germany
MetricValue
Female31.2%
Male68.8%
Average age41.4
Estimated audience size14K
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the ADAC Racing Weekend audience in Germany
Age bracketShare%
16-2417%
25-3417%
35-4420%
45-5423%
55+22%
Fig. 04

Worldwide distribution

69.4%

of the worldwide ADAC Racing Weekend audience comes from Germany.

Worldwide audience distribution share by country for ADAC Racing Weekend
CountryShare
Germany69.4%
Austria5.5%
Netherlands2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ADAC Racing Weekend fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~1K1.91×
02Baden-Württemberg~3K1.56×
03Sachsen-Anhalt<1K1.25×
04Bremen<1K1.13×
05Saarland<1K1.10×
06Hessen~1K1.05×
07Mecklenburg-Vorpommern<1K0.97×
08Thüringen<1K0.96×
09Brandenburg<1K0.91×
10Hamburg<1K0.89×
11Sachsen<1K0.88×
12Schleswig-Holstein<1K0.88×
13Niedersachsen~1K0.84×
14Berlin<1K0.82×
15Nordrhein-Westfalen~2K0.81×
16Bayern~2K0.70×
Fig. 06

Affinity by region

Affinity by region — ADAC Racing Weekend, Germany
0.70×1.00×1.91×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ADAC Racing Weekend audience vs. the country average
#·InterestCategoryAffinity×
01Niki LaudaSports38.57×
02HockenheimringSports22.29×
03Formula TwoSports10.99×
04NürburgringSports9.80×
05Charles LeclercSports9.52×
06Sebastian VettelSports6.88×
07ADACCars & Mobility5.64×
08Max VerstappenSports5.54×
09Motor oilCars & Mobility5.04×
10Sandra BullockMovies & TV3.74×
11SixtCars & Mobility3.43×
12TransfermarktSports2.58×
13Solar energyHome & Garden2.36×
14Formula OneSports2.02×
15TagesschauMovies & TV1.92×
16FRITZ!BoxTechnology & Electronics1.90×
17Used carCars & Mobility1.87×
18Müller (company)Food & Beverages1.59×
19PorscheCars & Mobility1.58×
20NatureHome & Garden1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ADAC Racing Weekend audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ADAC Racing Weekend audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.63×
PatriotismCONSERVATISM1.55×
Risk AppetiteTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ADAC Racing Weekend audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.67×
SustainabilityBALANCE0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in ADAC Racing Weekend over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/adac-racing-weekend-10009357” · Methodology