Rascasse Audience Intelligence

Baltic Open Air Audience in Germany

Baltic Open Air has an estimated audience of 176K people in Germany.

#52among Music festival in Germany
#366among events in Germany
#3298in Music & Radio

The average Baltic Open Air fan in Germany is 37.6 years old, balanced, and lives primarily in Schleswig-Holstein.

By number of fans, Baltic Open Air ranks #52 among the 921 objects in Music festival in Germany.

Its fans are 1.3 years older than the group average of 36.3.

Compared with the other 920 objects in Music festival, Baltic Open Air fans stand out for their interest in The BossHoss, Die Ärzte and Rock festival.

Interest is seasonal: June, July and August account for 69% of the year's searches, October is the quietest month.

Most fans live in Schleswig-Holstein, Niedersachsen, Nordrhein-Westfalen.

Top affinities include The BossHoss, Die Ärzte, Rock festival, with strongest over-indexing on The BossHoss (20.86× the country average).

Demographically, the Baltic Open Air audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Tradition, Extroversion.

The typical Baltic Open Air fan in Germany is balanced, around 37.6 years old, with strong Tradition tendencies and a notable affinity for The BossHoss.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
176K
in Germany
Gender
49.9%♀
50.1% male
Age
37.6
average years
Country rank
#26006
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Baltic Open Air fans

49.9% are female, 50.1% are male, average age 37.6.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Baltic Open Air audience in Germany
MetricValue
Female49.9%
Male50.1%
Average age37.6
Estimated audience size176K
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Baltic Open Air audience in Germany
Age bracketShare%
16-2421%
25-3422%
35-4424%
45-5422%
55+11%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Baltic Open Air audience comes from Germany.

Worldwide audience distribution share by country for Baltic Open Air
CountryShare
Germany97.2%
Denmark0.6%
Netherlands0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Baltic Open Air fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~60K10.20×
02Hamburg~9K2.34×
03Niedersachsen~10K0.75×
04Saarland~1K0.68×
05Bremen~1K0.67×
06Mecklenburg-Vorpommern~2K0.56×
07Thüringen~2K0.47×
08Sachsen-Anhalt~2K0.45×
09Brandenburg~2K0.40×
10Rheinland-Pfalz~3K0.38×
11Sachsen~3K0.32×
12Berlin~2K0.31×
13Hessen~4K0.26×
14Nordrhein-Westfalen~10K0.25×
15Baden-Württemberg~5K0.22×
16Bayern~6K0.19×
Fig. 06

Affinity by region

Affinity by region — Baltic Open Air, Germany
0.19×1.00×10.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Baltic Open Air audience vs. the country average
#·InterestCategoryAffinity×
01The BossHossMusic & Radio20.86×
02Die ÄrzteMusic & Radio8.93×
03Rock festivalMusic & Radio8.89×
04Jeanette BiedermannMusic & Radio8.38×
05Sportfreunde StillerMusic & Radio7.72×
06Ron PerlmanMovies & TV7.60×
07SWR3Music & Radio7.04×
08BeckMusic & Radio6.71×
09Michael Patrick KellyMusic & Radio5.65×
10Rea GarveyMusic & Radio4.89×
11Blake LivelyMovies & TV4.81×
12Die Toten HosenMusic & Radio4.52×
13ThomannShopping3.37×
14Nina ChubaMusic & Radio3.03×
15Roland KaiserMusic & Radio2.71×
16Udo LindenbergMusic & Radio2.68×
17VacationsTravel & Leisure1.93×
18NatureHome & Garden1.87×
19TagesschauMovies & TV1.82×
20FamilyKids & Family1.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Baltic Open Air audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Baltic Open Air audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.65×
ExtroversionTHRILL1.43×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Baltic Open Air audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Sports ActivityPOWER0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Baltic Open Air over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/baltic-open-air-10006229” · Methodology