A data profile of the people who buy, follow and care about Dots in Germany — modelled from more than twelve digital signal sources. Dots has an estimated audience of 362,857 people in Germany.
The average Dots fan in Germany is 37.0 years old, balanced, and lives primarily in Berlin.
The audience is concentrated in Berlin, Hessen, Nordrhein-Westfalen.
The key figures that characterise the Dots profile in Germany.
52.6% are female, 47.4% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 37.0 |
| Estimated audience size | 362,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Dots audience comes from Germany.
| Country | Share |
|---|---|
| Australia | 33.6% |
| United States | 24.4% |
| Japan | 6.9% |
Where the Dots audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~90K | 5.43× | |
| 02 | Hessen | ~70K | 2.71× | |
| 03 | Niedersachsen | ~50K | 1.29× | |
| 04 | Rheinland-Pfalz | ~10K | 0.78× | |
| 05 | Hamburg | ~6K | 0.76× | |
| 06 | Mecklenburg-Vorpommern | ~5K | 0.74× | |
| 07 | Bremen | ~2K | 0.73× | |
| 08 | Baden-Württemberg | ~30K | 0.66× | |
| 09 | Nordrhein-Westfalen | ~50K | 0.65× | |
| 10 | Bayern | ~40K | 0.64× | |
| 11 | Brandenburg | ~7K | 0.64× | |
| 12 | Schleswig-Holstein | ~8K | 0.63× | |
| 13 | Saarland | ~3K | 0.63× | |
| 14 | Thüringen | ~5K | 0.58× | |
| 15 | Sachsen | ~10K | 0.55× | |
| 16 | Sachsen-Anhalt | ~5K | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Dots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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