A data profile of the people who buy, follow and care about Dots in United States — modelled from more than twelve digital signal sources. Dots has an estimated audience of 2,003,349 people in United States.
The average Dots fan in United States is 39.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Dots profile in United States.
54.2% are female, 45.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.1 |
| Estimated audience size | 2,003,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Dots audience comes from United States.
| Country | Share |
|---|---|
| Australia | 33.6% |
| United States | 24.4% |
| Japan | 6.9% |
Where the Dots audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~70K | 4.79× | |
| 02 | Vermont | ~10K | 4.11× | |
| 03 | North Dakota | ~7K | 1.87× | |
| 04 | Washington | ~50K | 1.19× | |
| 05 | Washington, District of Columbia | ~7K | 1.18× | |
| 06 | Alaska | ~4K | 1.08× | |
| 07 | New York | ~100K | 1.00× | |
| 08 | Wisconsin | ~30K | 1.00× | |
| 09 | Texas | ~200K | 0.99× | |
| 10 | Alabama | ~30K | 0.99× | |
| 11 | Hawaii | ~8K | 0.96× | |
| 12 | Maine | ~6K | 0.96× | |
| 13 | South Dakota | ~4K | 0.96× | |
| 14 | Georgia | ~60K | 0.94× | |
| 15 | Maryland | ~30K | 0.94× | |
| 16 | Nebraska | ~9K | 0.94× | |
| 17 | Louisiana | ~20K | 0.92× | |
| 18 | Virginia | ~40K | 0.91× | |
| 19 | Oregon | ~20K | 0.91× | |
| 20 | Illinois | ~60K | 0.90× | |
| 21 | Nevada | ~20K | 0.90× | |
| 22 | Florida | ~100K | 0.89× | |
| 23 | Ohio | ~50K | 0.89× | |
| 24 | New Jersey | ~40K | 0.88× | |
| 25 | California | ~200K | 0.86× | |
| 26 | Arizona | ~30K | 0.85× | |
| 27 | Massachusetts | ~30K | 0.85× | |
| 28 | Delaware | ~4K | 0.84× | |
| 29 | North Carolina | ~50K | 0.83× | |
| 30 | New Mexico | ~8K | 0.82× | |
| 31 | Rhode Island | ~5K | 0.82× | |
| 32 | Indiana | ~30K | 0.81× | |
| 33 | Arkansas | ~10K | 0.81× | |
| 34 | South Carolina | ~20K | 0.80× | |
| 35 | Oklahoma | ~20K | 0.79× | |
| 36 | Kansas | ~10K | 0.79× | |
| 37 | Kentucky | ~20K | 0.76× | |
| 38 | Utah | ~10K | 0.76× | |
| 39 | Pennsylvania | ~50K | 0.75× | |
| 40 | Colorado | ~20K | 0.75× | |
| 41 | Minnesota | ~20K | 0.75× | |
| 42 | Idaho | ~7K | 0.75× | |
| 43 | New Hampshire | ~6K | 0.74× | |
| 44 | Michigan | ~40K | 0.73× | |
| 45 | Mississippi | ~10K | 0.71× | |
| 46 | Tennessee | ~30K | 0.70× | |
| 47 | Missouri | ~20K | 0.70× | |
| 48 | Montana | ~4K | 0.70× | |
| 49 | West Virginia | ~6K | 0.68× | |
| 50 | Connecticut | ~10K | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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