Emma Mackey Audience in Germany
Emma Mackey has an estimated audience of 426,313 people in Germany. 48.5% are female, 51.5% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Circular Quay, Loincloth, Gran Torino, Unique Gifts.
The average Emma Mackey fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Circular Quay, Loincloth, with strongest over-indexing on Dog breed (1.86× the country average). Demographically, the Emma Mackey audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Emma Mackey fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 37.3 |
| Estimated audience size | 426,313 |
Audience persona
The typical Emma Mackey fan in Germany is balanced, around 37.3 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,241 | 1.01× |
| Bayern | 73,051 | 1.07× |
| Baden-Württemberg | 55,963 | 0.96× |
| Niedersachsen | 39,366 | 0.95× |
| Hessen | 36,651 | 1.13× |
| Berlin | 26,084 | 1.37× |
| Sachsen | 22,015 | 1.05× |
| Rheinland-Pfalz | 21,056 | 0.99× |
| Schleswig-Holstein | 14,452 | 0.94× |
| Brandenburg | 12,769 | 0.97× |
| Thüringen | 10,961 | 1.01× |
| Sachsen-Anhalt | 10,167 | 0.92× |
| Hamburg | 9,697 | 1.01× |
| Mecklenburg-Vorpommern | 6,962 | 0.86× |
| Saarland | 4,506 | 0.86× |
| Bremen | 3,331 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.86× | Pets & Animals |
| Circular Quay | 29.75× | Travel & Leisure |
| Loincloth | 3.76× | Fashion & Accessoires |
| Gran Torino | 5.99× | Movies & TV |
| Unique Gifts | 1.61× | Shopping |
| Progressive rock | 1.73× | Music & Radio |
| Guitarist (magazine) | 10.09× | Music & Radio |
| Stradivarius | 1.56× | Shopping |
| Israel | 1.56× | Travel & Leisure |
| KLIX (AM) | 2× | Music & Radio |
| Škoda Kodiaq | 1.57× | Cars & Mobility |
| Trinity Evangelical Divinity School | 47.85× | Business & Career |
| Minestrone | 1.75× | Food & Beverages |
| Volda University College | 109.89× | Business & Career |
| Loch Lomond | 4.55× | Travel & Leisure |
| Grimma | 5.14× | Travel & Leisure |
| Zagreb | 2.47× | Travel & Leisure |
| Home Delivery | 1.69× | Food & Beverages |
| Figure painting (hobby) | 2.16× | Arts & Culture |
| N'Golo Kanté | 2.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.1 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Sports Activity | POWER | 1.09 |
| Patriotism | CONSERVATISM | 1.09 |
| Sustainability | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 10.1% |
| France | 9.2% |
See Emma Mackey audiences in other countries
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Frequently asked questions
How many fans does Emma Mackey have in Germany?
Emma Mackey has an estimated audience of 426,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emma Mackey fans?
48.5% of Emma Mackey fans are female, 51.5% are male, with an average age of 37.3 years.
Which brands do Emma Mackey fans like most?
Emma Mackey fans show strongest brand affinity for Dog breed (1.86×), Circular Quay (29.75×), and Loincloth (3.76×) over the country average.
Where do Emma Mackey fans live in Germany?
Emma Mackey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,241), Bayern (reach 73,051), and Baden-Württemberg (reach 55,963). These three regions account for the largest share of the active audience.
What other brands do Emma Mackey fans also like?
Beyond Emma Mackey itself, the audience over-indexes on Circular Quay (29.75×), Loincloth (3.76×), Gran Torino (5.99×), and Unique Gifts (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emma Mackey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.