Hunter Schafer Audience in Germany

Hunter Schafer has an estimated audience of 614,648 people in Germany. 63.9% are female, 36.1% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Isothermal process, Progressive rock, Goop, Keukenhof, Home Office.
The average Hunter Schafer fan in Germany is 30.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Isothermal process, Progressive rock, Goop, with strongest over-indexing on Isothermal process (65.64× the country average). Demographically, the Hunter Schafer audience skews more female with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Hunter Schafer fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 30.3 |
| Estimated audience size | 614,648 |
Audience persona
The typical Hunter Schafer fan in Germany is more female, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Isothermal process.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,823 | 1.06× |
| Bayern | 102,218 | 1.03× |
| Baden-Württemberg | 76,407 | 0.91× |
| Hessen | 55,845 | 1.19× |
| Niedersachsen | 53,784 | 0.9× |
| Berlin | 53,303 | 1.94× |
| Sachsen | 28,458 | 0.94× |
| Rheinland-Pfalz | 27,334 | 0.89× |
| Schleswig-Holstein | 19,117 | 0.87× |
| Hamburg | 17,558 | 1.26× |
| Brandenburg | 16,325 | 0.86× |
| Sachsen-Anhalt | 12,228 | 0.77× |
| Thüringen | 12,213 | 0.78× |
| Mecklenburg-Vorpommern | 8,518 | 0.73× |
| Saarland | 6,066 | 0.8× |
| Bremen | 5,594 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Isothermal process | 65.64× | Business & Career |
| Progressive rock | 2.81× | Music & Radio |
| Goop | 12.53× | Internet & Social Media |
| Keukenhof | 15.9× | Travel & Leisure |
| Home Office | 1.86× | Business & Career |
| Hostelworld | 9.05× | Travel & Leisure |
| Cuba Gooding Jr. | 8.29× | Movies & TV |
| Kotka | 27.24× | Travel & Leisure |
| Commercial mortgage | 2.56× | Business & Career |
| Japanese domestic market | 4.55× | Politics & Society |
| Personalised Gifts | 1.76× | Home & Garden |
| Racing | 1.59× | Cars & Mobility |
| Kyokushin | 8.31× | Sports |
| Time (magazine) | 1.56× | News |
| Bank account | 2.1× | Business & Career |
| Oral, Kazakhstan | 5.66× | Travel & Leisure |
| JBPM | 39.62× | |
| Mohamed Salah | 2.32× | Sports |
| Cobh | 8.14× | Travel & Leisure |
| Kings Cross, New South Wales | 8.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.23 |
| Sustainability | BALANCE | 1.53 |
| Sports Activity | POWER | 1.32 |
| Mindfulness | BALANCE | 1.25 |
| Quality Awareness | PREMIUM | 1.22 |
| Social Media Usage | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| Brazil | 7.1% |
| United Kingdom | 5.4% |
See Hunter Schafer audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Hunter Schafer have in Germany?
Hunter Schafer has an estimated audience of 614,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hunter Schafer fans?
63.9% of Hunter Schafer fans are female, 36.1% are male, with an average age of 30.3 years.
Which brands do Hunter Schafer fans like most?
Hunter Schafer fans show strongest brand affinity for Isothermal process (65.64×), Progressive rock (2.81×), and Goop (12.53×) over the country average.
Where do Hunter Schafer fans live in Germany?
Hunter Schafer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,823), Bayern (reach 102,218), and Baden-Württemberg (reach 76,407). These three regions account for the largest share of the active audience.
What other brands do Hunter Schafer fans also like?
Beyond Hunter Schafer itself, the audience over-indexes on Progressive rock (2.81×), Goop (12.53×), Keukenhof (15.9×), and Home Office (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hunter Schafer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.