Pumuckl Audience in Germany
Pumuckl has an estimated audience of 230,080 people in Germany. 63.1% are female, 36.9% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Time (magazine), Jack White, Bull riding, MK.
The average Pumuckl fan in Germany is 40.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Time (magazine), Jack White, with strongest over-indexing on Progressive rock (2.35× the country average). Demographically, the Pumuckl audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Fictional Character
Demographics of Pumuckl fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.9 |
| Estimated audience size | 230,080 |
Audience persona
The typical Pumuckl fan in Germany is more female, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,110 | 2.36× |
| Nordrhein-Westfalen | 52,016 | 1.03× |
| Baden-Württemberg | 40,525 | 1.29× |
| Niedersachsen | 20,745 | 0.93× |
| Hessen | 18,010 | 1.03× |
| Rheinland-Pfalz | 11,894 | 1.03× |
| Sachsen | 11,347 | 1.01× |
| Berlin | 9,086 | 0.88× |
| Schleswig-Holstein | 6,172 | 0.75× |
| Thüringen | 5,865 | 1× |
| Brandenburg | 5,260 | 0.74× |
| Sachsen-Anhalt | 4,810 | 0.81× |
| Hamburg | 4,511 | 0.87× |
| Mecklenburg-Vorpommern | 2,847 | 0.65× |
| Saarland | 2,754 | 0.97× |
| Bremen | 1,304 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.35× | Music & Radio |
| Time (magazine) | 1.98× | News |
| Jack White | 1.65× | Movies & TV |
| Bull riding | 4.94× | Sports |
| MK | 1.59× | Music & Radio |
| Caprivi Strip | 4.92× | |
| Free University of Berlin | 1.58× | Business & Career |
| Schweinshaxe | 1.91× | Food & Beverages |
| Vijesti.ba | 1.56× | News |
| Rhodiola | 3.24× | Health |
| 7-Eleven | 1.61× | Shopping |
| Catania | 2.76× | Travel & Leisure |
| Life of Pi | 1.59× | Movies & TV |
| Hollister, California | 2.31× | Travel & Leisure |
| JDM Cars | 1.64× | Cars & Mobility |
| IPer | 3.83× | Shopping |
| Gulf Air | 1.55× | Travel & Leisure |
| Alexandru Ioan Cuza | 2.56× | Politics & Society |
| IPM | 2.82× | |
| Ipsos | 2.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.68 |
| Patriotism | CONSERVATISM | 1.42 |
| Need for Security | CONSERVATISM | 1.35 |
| Sustainability | BALANCE | 1.33 |
| Convenience Orientation | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.8% |
| Switzerland | 29.6% |
| Austria | 9.7% |
See Pumuckl audiences in other countries
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Frequently asked questions
How many fans does Pumuckl have in Germany?
Pumuckl has an estimated audience of 230,080 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pumuckl fans?
63.1% of Pumuckl fans are female, 36.9% are male, with an average age of 40.9 years.
Which brands do Pumuckl fans like most?
Pumuckl fans show strongest brand affinity for Progressive rock (2.35×), Time (magazine) (1.98×), and Jack White (1.65×) over the country average.
Where do Pumuckl fans live in Germany?
Pumuckl fans in Germany are most concentrated in Bayern (reach 87,110), Nordrhein-Westfalen (reach 52,016), and Baden-Württemberg (reach 40,525). These three regions account for the largest share of the active audience.
What other brands do Pumuckl fans also like?
Beyond Pumuckl itself, the audience over-indexes on Time (magazine) (1.98×), Jack White (1.65×), Bull riding (4.94×), and MK (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pumuckl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.