Top list · Germany

Top 42 Domestic appliances in Germany

This curated ranking covers the 42 largest domestic appliances in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Thermomix, Dyson and Siemens lead the list with a combined estimated audience of 12M people. Across all 42 entries the average audience size is 771k, and the largest, Thermomix, reaches around 5M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each domestic appliances, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

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How to read this list

Rank

Position in the Top 42, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Saeco 170k 35.4 51.6% Domestic appliances
27 Neff GmbH 164k 44.9 57.4% Domestic appliances
28 Haier 148k 41.7 44.0% Domestic appliances
29 SieMatic 122k 42.6 69.0% Domestic appliances
30 Instant Pot 116k 39.9 63.4% Domestic appliances
31 Hekatron 110k 42.0 44.0% Domestic appliances
32 Silit 109k 43.5 64.9% Domestic appliances
33 General Electric 84k 40.9 35.0% Domestic appliances
34 Dirt Devil 59k 32.8 65.1% Domestic appliances
35 Samsung Electronics 6.4k 42.2 40.1% Domestic appliances
36 Arçelik 916 38.3 54.9% Domestic appliances
37 Wolf Gourmet 507 36.8 54.0% Domestic appliances
38 BSH Bosch und Siemens Hausgeräte 384 40.8 50.7% Domestic appliances
39 Bernina International 353 40.8 86.5% Domestic appliances
40 Gaggenau Hausgeräte 156 45.8 54.8% Domestic appliances
41 Kenwood Limited 131 38.4 70.4% Domestic appliances
42 Samsung Home Appliances 52 39.3 65.9% Domestic appliances

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 42 list compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each domestic appliances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest domestic appliances in Germany?

Thermomix currently leads with an estimated audience of 5M people in Germany.

Same category in other countries

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