A data profile of the people who buy, follow and care about Who in Germany — modelled from more than twelve digital signal sources. Who has an estimated audience of 504,654 people in Germany.
Who has an estimated audience of 504,654 people in Germany. 48.3% are female, 51.7% are male, average age 39.1.
The key figures that characterise the Who profile in Germany.
48.3% are female, 51.7% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 39.1 |
| Estimated audience size | 504,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Who audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.4% |
| India | 25.6% |
| Japan | 12.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Who. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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