A data profile of the people who buy, follow and care about Who in United States — modelled from more than twelve digital signal sources. Who has an estimated audience of 4,467,354 people in United States.
Who has an estimated audience of 4,467,354 people in United States. 52.1% are female, 47.9% are male, average age 40.9.
The key figures that characterise the Who profile in United States.
52.1% are female, 47.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.9 |
| Estimated audience size | 4,467,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Who. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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