A data profile of the people who buy, follow and care about Cycling in Denmark — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 969,058 people in Denmark.
Cycling has an estimated audience of 969,058 people in Denmark. 46.3% are female, 53.7% are male, average age 45.5.
Demographically, the Cycling audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The key figures that characterise the Cycling profile in Denmark.
46.3% are female, 53.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 45.5 |
| Estimated audience size | 969,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Cycling audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.42× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Travelling | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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