A data profile of the people who buy, follow and care about Loco Chicken in Denmark — modelled from more than twelve digital signal sources. Loco Chicken has an estimated audience of 374 people in Denmark.
Loco Chicken has an estimated audience of 374 people in Denmark. 51.7% are female, 48.3% are male, average age 37.2. Top brand affinities: McDonald's, Hamburger, Burger King, Lunch, French fries.
Top brand affinities include McDonald's, Hamburger, Burger King, with strongest over-indexing on McDonald's (2.04× the country average).
Demographically, the Loco Chicken audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
The typical Loco Chicken fan in Denmark is balanced, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for McDonald's.
The key figures that characterise the Loco Chicken profile in Denmark.
51.7% are female, 48.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.2 |
| Estimated audience size | 374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 17% | |
| 50+ | 20% |
The strongest cross-interests of the Loco Chicken audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dolce Gusto | Food & Beverages | 8.02× | ||
| 02 | Nescafé | Food & Beverages | 5.95× | ||
| 03 | Arabic coffee | Food & Beverages | 4.83× | ||
| 04 | Fried chicken | Food & Beverages | 4.61× | ||
| 05 | Hard Rock Cafe | Food & Beverages | 4.26× | ||
| 06 | Hamburger | Food & Beverages | 3.42× | ||
| 07 | Fast food restaurants | Food & Beverages | 2.85× | ||
| 08 | French fries | Food & Beverages | 2.80× | ||
| 09 | Pasta | Food & Beverages | 2.71× | ||
| 10 | Potato chip | Food & Beverages | 2.65× | ||
| 11 | Just Eat | Food & Beverages | 2.38× | ||
| 12 | Bacon | Food & Beverages | 2.11× | ||
| 13 | McDonald's | Food & Beverages | 2.04× | ||
| 14 | Burger King | Food & Beverages | 2.01× | ||
| 15 | Lunch | Food & Beverages | 1.89× | ||
| 16 | Steak | Food & Beverages | 1.86× | ||
| 17 | Ice cream | Food & Beverages | 1.73× | ||
| 18 | High school | Business & Career | 1.72× | ||
| 19 | Apple TV | Movies & TV | 1.61× | ||
| 20 | Sandwich | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.18× | |
| Urban Lifestyle | OPEN | 1.17× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| DIY Mentality | THRILL | 0.61× | |
| Mindfulness | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Loco Chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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