A data profile of the people who buy, follow and care about One Direction in Spain — modelled from more than twelve digital signal sources. One Direction has an estimated audience of 305,545 people in Spain.
The average One Direction fan in Spain is 31.5 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Sports, Madison Beer, Dua Lipa, with strongest over-indexing on Sports (7.62× the country average).
Demographically, the One Direction audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical One Direction fan in Spain is more female, around 31.5 years old, with strong Individualism tendencies and a notable affinity for Sports.
The key figures that characterise the One Direction profile in Spain.
66.6% are female, 33.4% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 31.5 |
| Estimated audience size | 305,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 22% | |
| 30-39 | 13% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide One Direction audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 6.1% |
| United Kingdom | 5.5% |
Where the One Direction audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~70K | 1.27× | |
| 02 | Navarre | ~5K | 1.21× | |
| 03 | Basque Autonomous Country | ~10K | 1.14× | |
| 04 | Principality of Asturias | ~8K | 1.13× | |
| 05 | Galicia | ~20K | 1.09× | |
| 06 | Aragon | ~9K | 1.08× | |
| 07 | Catalonia | ~60K | 1.04× | |
| 08 | Canary Islands | ~20K | 1.00× | |
| 09 | Comunidad Valenciana | ~30K | 0.98× | |
| 10 | Balearic Islands | ~8K | 0.98× | |
| 11 | Andalusia | ~60K | 0.93× | |
| 12 | Region of Murcia | ~10K | 0.92× | |
| 13 | Castilla-La Mancha | ~10K | 0.91× | |
| 14 | La Rioja | ~2K | 0.91× | |
| 15 | Castile and León | ~10K | 0.90× | |
| 16 | Cantabria | ~3K | 0.90× | |
| 17 | Extremadura | ~5K | 0.75× |
The strongest cross-interests of the One Direction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Madison Beer | Music & Radio | 60.60× | ||
| 02 | Jonas Brothers | Music & Radio | 23.09× | ||
| 03 | Corinna Kopf | Internet & Social Media | 20.89× | ||
| 04 | Lindsay Lohan | Movies & TV | 20.00× | ||
| 05 | Nick Jonas | Music & Radio | 19.34× | ||
| 06 | Dua Lipa | Music & Radio | 17.53× | ||
| 07 | Wednesday | Music & Radio | 13.38× | ||
| 08 | Rhianna (singer) | Music & Radio | 8.67× | ||
| 09 | Sports | Music & Radio | 7.62× | ||
| 10 | Taylor Swift | Music & Radio | 7.61× | ||
| 11 | Jenna Ortega | Movies & TV | 7.33× | ||
| 12 | Sabrina Carpenter | Music & Radio | 7.09× | ||
| 13 | Justin Bieber | Music & Radio | 6.43× | ||
| 14 | Ariana Grande | Music & Radio | 6.31× | ||
| 15 | Jacob Elordi | Movies & TV | 6.03× | ||
| 16 | Pride | Politics & Society | 5.05× | ||
| 17 | Pull&Bear | Fashion & Accessoires | 4.45× | ||
| 18 | Creative Commons | Technology & Electronics | 4.28× | ||
| 19 | Movies | Movies & TV | 1.66× | ||
| 20 | Beauty | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.77× | |
| Mindfulness | BALANCE | 1.40× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| DIY Mentality | THRILL | 0.62× | |
| Patriotism | CONSERVATISM | 0.63× |
One Direction has an estimated audience of 305,545 people in Spain, concentrated in Community of Madrid and Catalonia.
66.6% of One Direction fans are female, 33.4% are male, with an average age of 31.5 years.
One Direction fans show strongest brand affinity for Sports (7.62×), Madison Beer (60.6×), and Dua Lipa (17.53×) over the country average.
One Direction fans in Spain are most concentrated in Community of Madrid (reach ~70K), Catalonia (reach ~60K), and Andalusia (reach ~60K). These three regions account for the largest share of the active audience.
Beyond One Direction itself, the audience over-indexes on Madison Beer (60.6×), Dua Lipa (17.53×), Lindsay Lohan (20×), and Jacob Elordi (6.03×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for One Direction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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