A data profile of the people who buy, follow and care about Espoo in Finland — modelled from more than twelve digital signal sources. Espoo has an estimated audience of 865,641 people in Finland.
Espoo has an estimated audience of 865,641 people in Finland. 60.6% are female, 39.4% are male, average age 44.0. Top brand affinities: Innovation, Pizza Hut, George Clooney, Dishwasher, Toyota Yaris.
Top brand affinities include Innovation, Pizza Hut, George Clooney, with strongest over-indexing on Innovation (1.69× the country average).
Demographically, the Espoo audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Espoo fan in Finland is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Espoo profile in Finland.
60.6% are female, 39.4% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 44.0 |
| Estimated audience size | 865,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 29% |
The strongest cross-interests of the Espoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 1.69× | ||
| 02 | Yves Rocher (company) | Beauty & Wellness | 1.68× | ||
| 03 | Toyota Aygo | Cars & Mobility | 1.65× | ||
| 04 | Uber | Cars & Mobility | 1.62× | ||
| 05 | George Clooney | Movies & TV | 1.60× | ||
| 06 | Elderly care | Health | 1.58× | ||
| 07 | DHL Express | Business & Career | 1.58× | ||
| 08 | Nespresso | Food & Beverages | 1.57× | ||
| 09 | Microwave oven | Home & Garden | 1.56× | ||
| 10 | Vehicle leasing | Cars & Mobility | 1.55× | ||
| 11 | Pizza Hut | Food & Beverages | 1.54× | ||
| 12 | Dishwasher | Home & Garden | 1.54× | ||
| 13 | Induction cooking | Home & Garden | 1.54× | ||
| 14 | Holiday Inn | Travel & Leisure | 1.54× | ||
| 15 | FedEx | Business & Career | 1.53× | ||
| 16 | BMW X1 | Cars & Mobility | 1.53× | ||
| 17 | Muji | Home & Garden | 1.52× | ||
| 18 | Glenn Close | Movies & TV | 1.52× | ||
| 19 | Toyota Yaris | Cars & Mobility | 1.51× | ||
| 20 | Emirates | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Family Orientation | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Mindfulness | BALANCE | 0.82× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Espoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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