A data profile of the people who buy, follow and care about Turku in Finland — modelled from more than twelve digital signal sources. Turku has an estimated audience of 1,057,951 people in Finland.
Turku has an estimated audience of 1,057,951 people in Finland. 60.7% are female, 39.3% are male, average age 43.6. Top brand affinities: Houston Dynamo, InterContinental Hotels Group.
Top brand affinities include Houston Dynamo, InterContinental Hotels Group, with strongest over-indexing on Houston Dynamo (1.5× the country average).
Demographically, the Turku audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, DIY Mentality.
The typical Turku fan in Finland is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Houston Dynamo.
The key figures that characterise the Turku profile in Finland.
60.7% are female, 39.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 43.6 |
| Estimated audience size | 1,057,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Turku audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 28.5% |
| Malaysia | 14.3% |
| Romania | 9.9% |
The strongest cross-interests of the Turku audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | InterContinental Hotels Group | Travel & Leisure | 1.54× | ||
| 02 | Houston Dynamo | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.15× | |
| DIY Mentality | THRILL | 1.14× | |
| Quality Awareness | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.82× | |
| Mindfulness | BALANCE | 0.83× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Turku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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