A data profile of the people who buy, follow and care about Vantaa in Finland — modelled from more than twelve digital signal sources. Vantaa has an estimated audience of 753,813 people in Finland.
Vantaa has an estimated audience of 753,813 people in Finland. 58.8% are female, 41.2% are male, average age 43.7. Top brand affinities: Emirates, Toyota Aygo, Best Western, Japan Airlines, Fiat Tipo.
Top brand affinities include Emirates, Toyota Aygo, Best Western, with strongest over-indexing on Emirates (1.66× the country average).
Demographically, the Vantaa audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Vantaa fan in Finland is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Emirates.
The key figures that characterise the Vantaa profile in Finland.
58.8% are female, 41.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.7 |
| Estimated audience size | 753,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Vantaa audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 79.2% |
| Saudi Arabia | 7.5% |
| Germany | 3.0% |
The strongest cross-interests of the Vantaa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duty-free shop | Beauty & Wellness | 1.72× | ||
| 02 | Japan Airlines | Travel & Leisure | 1.71× | ||
| 03 | Toyota Aygo | Cars & Mobility | 1.69× | ||
| 04 | Emirates | Travel & Leisure | 1.66× | ||
| 05 | Best Western | Travel & Leisure | 1.64× | ||
| 06 | Fiat Tipo | Cars & Mobility | 1.60× | ||
| 07 | InterContinental Hotels Group | Travel & Leisure | 1.60× | ||
| 08 | IMAX | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.29× | |
| Career Orientation | POWER | 1.14× | |
| Tradition | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Pet Ownership | JOY | 0.75× | |
| Urban Lifestyle | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Vantaa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.