A data profile of the people who buy, follow and care about Oulu in Finland — modelled from more than twelve digital signal sources. Oulu has an estimated audience of 773,515 people in Finland.
Oulu has an estimated audience of 773,515 people in Finland. 63.2% are female, 36.8% are male, average age 42.9. Top brand affinities: Gore-Tex, Utah Mammoth, Ford S-Max, Opel Combo, Cagliari Calcio.
Top brand affinities include Gore-Tex, Utah Mammoth, Ford S-Max, with strongest over-indexing on Gore-Tex (1.59× the country average).
Demographically, the Oulu audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Tradition, DIY Mentality.
The typical Oulu fan in Finland is more female, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Gore-Tex.
The key figures that characterise the Oulu profile in Finland.
63.2% are female, 36.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 42.9 |
| Estimated audience size | 773,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Oulu audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 53.0% |
| Saudi Arabia | 20.8% |
| Germany | 8.9% |
The strongest cross-interests of the Oulu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Combo | Cars & Mobility | 1.67× | ||
| 02 | InterContinental Hotels Group | Travel & Leisure | 1.62× | ||
| 03 | Gore-Tex | Fashion & Accessoires | 1.59× | ||
| 04 | Ford S-Max | Cars & Mobility | 1.56× | ||
| 05 | Utah Mammoth | Sports | 1.55× | ||
| 06 | Cagliari Calcio | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.17× | |
| DIY Mentality | THRILL | 1.16× | |
| Need for Security | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Creativity | OPEN | 0.84× | |
| Urban Lifestyle | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Oulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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