A data profile of the people who buy, follow and care about Tampere in Finland — modelled from more than twelve digital signal sources. Tampere has an estimated audience of 1,092,114 people in Finland.
Tampere has an estimated audience of 1,092,114 people in Finland. 64.0% are female, 36.0% are male, average age 42.9. Top brand affinities: Yves Rocher (company), Osteopathy, Blumenfans.
Top brand affinities include Yves Rocher (company), Osteopathy, Blumenfans, with strongest over-indexing on Yves Rocher (company) (1.62× the country average).
Demographically, the Tampere audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Tampere fan in Finland is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Yves Rocher (company).
The key figures that characterise the Tampere profile in Finland.
64.0% are female, 36.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 42.9 |
| Estimated audience size | 1,092,114 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Tampere audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 70.8% |
| Italy | 6.4% |
| United States | 3.6% |
The strongest cross-interests of the Tampere audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Osteopathy | Health | 2.22× | ||
| 02 | Yves Rocher (company) | Beauty & Wellness | 1.62× | ||
| 03 | Blumenfans | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.24× | |
| Tradition | CONSERVATISM | 1.21× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Mindfulness | BALANCE | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Tampere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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