Rascasse Audience Intelligence

Imagine Dragons Audience in United States

Imagine Dragons has an estimated audience of 1.6M people in United States.

#155among Band in United States#3147among people in United States#1803in Music & Radio

The average Imagine Dragons fan in United States is 32.9 years old, more female, and lives primarily in California.

Its fans are 5.7 years younger than the group average of 38.6.

Women make up 58.0% of the fan base, 5.5 percentage points more than the group average.

Compared with the other 4433 objects in Band, Imagine Dragons fans stand out for their interest in The Score, YUNGBLUD and Fiona Apple.

Most fans live in California, Florida, Texas.

Top affinities include The Score, YUNGBLUD, Fiona Apple, with strongest over-indexing on The Score (60.18× the country average).

Demographically, the Imagine Dragons audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Pet Ownership, Sustainability.

The typical Imagine Dragons fan in United States is more female, around 32.9 years old, with strong Pet Ownership tendencies and a notable affinity for The Score.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
58.0%♀
42.0% male
Age
32.9
average years
Country rank
#16955
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Imagine Dragons fans

58.0% are female, 42.0% are male, average age 32.9.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Imagine Dragons audience in United States
MetricValue
Female58.0%
Male42.0%
Average age32.9
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Imagine Dragons audience in United States
Age bracketShare%
16-2443%
25-3418%
35-4415%
45-5415%
55+10%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Imagine Dragons audience comes from United States.

Worldwide audience distribution share by country for Imagine Dragons
CountryShare
United States14.3%
Brazil11.3%
France6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Imagine Dragons fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K2.29×
02New Mexico~10K1.45×
03Idaho~10K1.42×
04Washington~50K1.34×
05Oregon~30K1.27×
06Missouri~40K1.25×
07Nevada~20K1.22×
08Colorado~30K1.21×
09Indiana~40K1.14×
10California~200K1.13×
11Wyoming~3K1.10×
12Virginia~40K1.09×
13Arizona~40K1.08×
14Montana~5K1.07×
15Michigan~50K1.05×
16Pennsylvania~60K1.02×
17Illinois~60K1.02×
18Arkansas~10K1.02×
19New Hampshire~6K1.01×
20Alaska~3K1.01×
21Maine~6K1.00×
22Florida~100K0.99×
23Massachusetts~30K0.99×
24North Carolina~50K0.98×
25New Jersey~40K0.96×
26Ohio~50K0.95×
27Oklahoma~20K0.95×
28West Virginia~8K0.95×
29South Dakota~4K0.95×
30Nebraska~9K0.94×
31Maryland~30K0.92×
32Wisconsin~30K0.92×
33Texas~100K0.90×
34Iowa~10K0.90×
35Kentucky~20K0.89×
36Vermont~3K0.89×
37Rhode Island~4K0.88×
38Minnesota~20K0.87×
39Kansas~10K0.87×
40North Dakota~3K0.87×
41Tennessee~30K0.86×
42Connecticut~10K0.85×
43South Carolina~20K0.84×
44New York~80K0.82×
45Delaware~4K0.80×
46Alabama~20K0.78×
47Georgia~40K0.76×
48Hawaii~5K0.75×
49Louisiana~20K0.73×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Imagine Dragons, United States
0.69×1.00×2.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Imagine Dragons audience vs. the country average
#·InterestCategoryAffinity×
01The ScoreMusic & Radio60.18×
02YUNGBLUDMusic & Radio40.21×
03Fiona AppleMusic & Radio37.59×
04AJR (band)Music & Radio26.22×
05Benson BooneMusic & Radio25.85×
06Halsey (singer)Music & Radio25.27×
07Troye SivanMusic & Radio24.42×
08Sam SmithMusic & Radio23.57×
09BlossomsMusic & Radio23.21×
10St. Vincent (musician)Music & Radio22.86×
11Lewis CapaldiMusic & Radio19.83×
12Alex WarrenMusic & Radio19.74×
13childish gambinoMovies & TV18.75×
14BrooklynVeganMusic & Radio15.79×
15MegamindMovies & TV15.67×
16Now You See Me (film)Movies & TV14.92×
1728 Days LaterMovies & TV12.00×
18Billie EilishMusic & Radio11.39×
19Scooby-DooMovies & TV5.25×
20Google FlightsTravel & Leisure4.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Imagine Dragons audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Imagine Dragons audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.57×
SustainabilityBALANCE1.54×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Imagine Dragons audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Quality AwarenessPREMIUM0.87×
Price SensitivityPREMIUM1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Imagine Dragons over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/imagine-dragons-19304” · Methodology