A data profile of the people who buy, follow and care about Jyväskylä in Finland — modelled from more than twelve digital signal sources. Jyväskylä has an estimated audience of 680,095 people in Finland.
Jyväskylä has an estimated audience of 680,095 people in Finland. 61.6% are female, 38.4% are male, average age 44.1. Top brand affinities: Air purifier, Toyota Avensis, Volkswagen Caddy, Holiday Inn, Children's rights.
Top brand affinities include Air purifier, Toyota Avensis, Volkswagen Caddy, with strongest over-indexing on Air purifier (1.58× the country average).
Demographically, the Jyväskylä audience skews more female with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Tradition.
The typical Jyväskylä fan in Finland is more female, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Air purifier.
The key figures that characterise the Jyväskylä profile in Finland.
61.6% are female, 38.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 44.1 |
| Estimated audience size | 680,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Jyväskylä audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 86.5% |
| Sweden | 3.0% |
| United States | 2.4% |
The strongest cross-interests of the Jyväskylä audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jacksonville Jaguars | Sports | 2.32× | ||
| 02 | InterContinental Hotels Group | Travel & Leisure | 1.74× | ||
| 03 | Ford S-Max | Cars & Mobility | 1.72× | ||
| 04 | Encyclopedia | Literature | 1.72× | ||
| 05 | Volkswagen Caddy | Cars & Mobility | 1.71× | ||
| 06 | Cagliari Calcio | Sports | 1.66× | ||
| 07 | Audi A2 | Cars & Mobility | 1.64× | ||
| 08 | Toyota Avensis | Cars & Mobility | 1.63× | ||
| 09 | U.S. Sassuolo Calcio | Sports | 1.62× | ||
| 10 | Holiday Inn | Travel & Leisure | 1.61× | ||
| 11 | Chardonnay | Food & Beverages | 1.60× | ||
| 12 | Air purifier | Home & Garden | 1.58× | ||
| 13 | Liquor store | Food & Beverages | 1.58× | ||
| 14 | Tinnitus | Health | 1.54× | ||
| 15 | Starwood Hotels and Resorts Worldwide | Travel & Leisure | 1.53× | ||
| 16 | Crystal Palace F.C. | Sports | 1.52× | ||
| 17 | Children's rights | Kids & Family | 1.51× | ||
| 18 | Volkswagen Amarok | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.25× | |
| Tradition | CONSERVATISM | 1.25× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.81× | |
| Extroversion | THRILL | 0.82× | |
| Sports Activity | POWER | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Jyväskylä. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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